We consulted every expert we could find—here are the 24 skincare products you absolutely need to know about.

      Welcome to the Who What Wear UK Next in Beauty Awards 2025, where we honor and celebrate the finest in beauty—from groundbreaking industry innovators to reliable classics that continue to hold their place in our beauty routines. To identify the deserving winners, we assembled a distinguished panel of industry experts, discerning editors, and well-informed influencers, who thoroughly tested every product. Our judges documented their experiences for each product, allowing you to see the winners in action along with crucial before-and-after comparisons. After extensive testing, swatching, and reviewing, the results are in. Join us in celebrating the top skincare products of 2025.

      **Who What Wear UK Next in Beauty Awards 2025: Best in Skincare**

      With countless facials available, it was Sarah Chapman's Barrier Restore Facial that left the strongest impression on our judges. Designed to repair and soothe the skin barrier, this indulgent facial starts with a skin analysis and incorporates both cryotherapy and near-infrared light into the treatment. "I'm a huge fan of Sarah Chapman facials, and my skin consistently looks fantastic after visiting the clinic," says junior beauty editor Grace Lindsay. "The clinic exudes luxury and relaxation, and my facialist was exceptionally friendly, guiding me through each step and explaining its benefits for my skin," she shares. "Although my skin barrier isn't the strongest, I truly saw a difference in my skin's appearance and texture afterward. I would recommend this facial to everyone."

      **Discover the Winning Treatment:**

      

      Sarah Chapman

      Barrier Repair Facial

      With thousands of supplements available, only a few stand out. Aegle's Clear Skin Complex greatly impressed our judges, who praised its effectiveness in addressing skin issues like acne from within, yielding noticeable results. "This product is incredibly effective for textured and acne-prone skin," states Eleanor Hartley, founder and director at Hart Medical. "It balanced hormonal breakouts, significantly enhanced skin clarity, and I was particularly impressed with the ingredient list; the efficacy and research behind it were commendable," she notes. "The packaging is both luxurious and sustainable, making it a product I plan to incorporate into my clinic for patients facing hormonally induced acne."

      **Shop the Winner:**

      

      Aegle's

      Clear Skin Complex

      Dr Sam's line is a consistent favorite among the Who What Wear UK editorial team, with the Flawless Moisturiser Intense becoming a staple in our judges' skincare routines for its ability to soothe and heal the skin barrier through its NAD+ formula. "This moisturiser is amazing," says Dr Ahmed El Muntasar, GP and aesthetics practitioner. "Its rich, thick consistency leaves my skin feeling hydrated, brighter, and well-nourished. It's excellent on its own and works wonders when used with retinoids as well," he explains. "The texture is thick and immediately effective at moisturizing," shares graphic designer Emily Post. "With no scent, it’s a fuss-free staple. I’m adding this to my permanent collection as a remedy for any dry skin," she adds.

      **Shop the Winner:**

      Dr Sam's

      Flawless Moisturiser Intense

      Our beauty team tries hundreds of face masks every year, but Dr. Althea's Jelly Seal Dewy Masks made a remarkable impact on our editors and judges. "I love this mask. Its texture is wonderful, gripping the face comfortably without slipping or drying out. I noticed visible glow immediately after using it and have already repurchased it!" remarks Hartley. Beauty editor Eleanor Vousden also praised it: "I enjoy these sheet masks! They're soaked in serum and deliver instant cooling and hydration to the skin. The blend of soothing and hydrating ingredients made a noticeable difference, leaving my skin feeling significantly more hydrated and plump the following day."

      **Shop the Winner:**

      Dr. Althea

      Jelly Seal Dewy Mask

      Good skincare doesn't have to come with a high price tag, and E45's Cica Soothe and Repair Cream is a prime example. It impressed our judges so much that it secured its place as a go-to "first-aid" moisturiser in their routines. "This restorative and hydrating cream is ideal for any skin suffering from extreme dryness and sensitivity," states aesthetician and beauty editor Grace Day. "Its rich texture instantly calms and nourishes the skin. I found it to be a fantastic 'emergency' product when I've overused active ingredients—it's also perfect for eczema-prone skin," she explains. "You can't go wrong with this," says insights analyst Sophie Cookson. "It delivers deep moisture and is effective for any dry areas on the body, not just the face, at a great price."

      **Shop the Winner:**

      E45

      Cica Soothe and Repair Cream

      We have yet to encounter an Elemis product we didn’t adore, but the Pro-Collagen Toning Mist received the highest accolades from our judges who loved incorporating