Here are the 13 top makeup products available, without a doubt.

Here are the 13 top makeup products available, without a doubt.

      Welcome to Who What Wear UK's Next in Beauty Awards 2025, where we honor and celebrate the finest in beauty—from groundbreaking innovators to enduring classics that continue to occupy space in our bathroom cabinets and makeup bags. To help identify the deserving winners, we brought together a distinguished panel of industry experts, discerning editors, and savvy influencers who rigorously evaluated each product. Our judges documented their experiences with every product they tested, allowing you to witness the winners in action, along with vital before-and-after results. After extensive testing, swatching, and reviewing, the winners have been determined. Join us in honoring the top makeup products of 2025.

      When it comes to makeup removal, Curel's Intensive Moisture Care Hydrating Makeup Cleanser stood out as the gentlest option. Its milky consistency left our judges' skin both clean and comfortable. "The Curél Intensive Moisture Care Hydrating Makeup Cleanser is one I truly love and use," shares makeup artist Zakiyah Shani. "I'm already a huge fan of Curél's skincare, and this cleanser has been a long-time favorite. It effectively removes makeup while keeping the skin clean, hydrated, and moisturized. It's user-friendly for daily use or on-the-go, and I also use it on clients before applying makeup. I would definitely recommend it."

      **Shop the Winner:**

      

      Curél

      Hydrating Makeup Cleanser

      For base products, inclusivity and diversity in shade options are essential. Our judges were taken with the broad shade range of Beauty of Joseon Daily Tinted Fluid Sunscreen Broad Spectrum SPF30 PA +++, giving high marks to its lightweight formula and SPF protection. "I love this product," states Mira Parmar, a makeup artist and content creator. "It's lightweight, offers a matte finish, and is an excellent SPF product. The price is accessible, and it blends beautifully under makeup. The colors are very flexible," she notes. "I really love this," adds beauty director Shannon Lawlor. "It has a luxuriously silky texture and provides impressive coverage, eliminating the need for an additional base product."

      **Shop the Winner:**

      

      Beauty of Joseon

      Daily Tinted Fluid Sunscreen Broad Spectrum SPF30 PA +++

      Our judges encounter countless bronzers each year, but none have impressed them quite like Chanel Les Beiges Healthy Glow Bronzing Cream. Its unique texture and ability to deliver a natural-looking glow are truly exceptional. "This has quickly become my new favorite bronzer," says celebrity makeup artist Min Sandhu. "It melds seamlessly into the skin, and its texture is distinctive—lightweight with an almost whipped consistency. It's easy to blend and has a lovely scent," she shares. "This is the definitive cream bronzer," claims Lawlor. "Dupes may come and go, but nothing compares to the buttery, easy-to-blend, natural-looking formula of Les Beiges. It's in a class of its own."

      **Shop the Winner:**

      

      CHANEL

      Les Beiges Healthy Glow Bronzing Cream

      Finishing products can significantly enhance makeup looks, yet they are often overlooked. Our judges loved the Delilah Wake Up Radiant Hydrating Skin & Make-Up Mist, which became an essential part of their makeup prep, finishing, and refreshing routines. "I adore this, and so do my clients," states beauty educator Aarti Pal. "It’s excellent and truly delivers, offering a beautiful, luxurious finish," she adds. Acting deputy editor Rebecca Rhys-Evans remarked, "I typically have reservations about face mists, but after receiving this one, I kept it in my handbag and found myself using it multiple times. It helped hydrate my skin and maintain my makeup on warmer days, and I enjoy the fragrance—it's light, fresh, floral, and feminine."

      **Shop the Winner:**

      

      Delilah

      Wake Up Radiant Hydrating Skin & Make-Up Mist

      With a plethora of new lip balms released weekly, only a truly standout product can capture attention. Dior's Dior Addict Lip Glow Butter accomplished just that, not only because of its stunning packaging featuring a dangling Dior charm but also due to its unparalleled formula that envelops lips in a buttery texture with a subtle hint of color. "The formula is lovely with a smooth finish. It's not sticky and has a slightly plumping effect, which looks great on the lips," remarks global artist Ruby Hammer MBE. "There’s so much to love about this lip balm," adds beauty editor Eleanor Vousden. "Firstly, the packaging! The Dior charm makes it feel highly desirable and collectible—definitely an It lip balm. Regarding the formula, the buttery texture is amazing on the lips with a hydrating quality that makes it perfect for daily use."

      **Shop the Winner:**

      

      Dior

      Dior Addict Lip Glow Butter

      When we discovered that Dolce & Gabbana's Cheek&Eyes Match Last

Here are the 13 top makeup products available, without a doubt. Here are the 13 top makeup products available, without a doubt. Here are the 13 top makeup products available, without a doubt. Here are the 13 top makeup products available, without a doubt. Here are the 13 top makeup products available, without a doubt. Here are the 13 top makeup products available, without a doubt. Here are the 13 top makeup products available, without a doubt. Here are the 13 top makeup products available, without a doubt. Here are the 13 top makeup products available, without a doubt. Here are the 13 top makeup products available, without a doubt. Here are the 13 top makeup products available, without a doubt. Here are the 13 top makeup products available, without a doubt. Here are the 13 top makeup products available, without a doubt.

Other articles

I apologize, but all I can think about right now is Jennifer Lawrence's French twist and her dark lip color. I apologize, but all I can think about right now is Jennifer Lawrence's French twist and her dark lip color. I'll copy it as soon as possible. We had the most pleasant-smelling individuals we know try them all—here are the 16 top fragrances available. We had the most pleasant-smelling individuals we know try them all—here are the 16 top fragrances available. Our Next in Beauty judges are well aware of what's great. Meet Verona Farrell, the internet's cool girl who is turning list-making into the hottest trend this winter. Meet Verona Farrell, the internet's cool girl who is turning list-making into the hottest trend this winter. We reached out to the fashion commentator, columnist, and TikTok sensation to gather her favorite winter picks, covering everything from winter trend forecasts to her viral success with Team Conrad. I’ve spent the entire week watching people unbox these UGG flats on TikTok—they’re the next big trend. I’ve spent the entire week watching people unbox these UGG flats on TikTok—they’re the next big trend. I remain uncertain. I have mastered the skill of finding the ideal version of this essential item for my sons. I have mastered the skill of finding the ideal version of this essential item for my sons. Bettina Looney, a stylist and mother, highlighted her top choices for the best children's pajamas. The New Guidelines for Fall Denim: No Awkward Cropped Styles, No Standard Blues, No Barrel Jeans The New Guidelines for Fall Denim: No Awkward Cropped Styles, No Standard Blues, No Barrel Jeans Explore the updated fall denim guidelines for 2025—featuring longer styles, more distressed finishes, and sleeker designs. Here’s how to achieve an effortlessly stylish look with your jeans this season.

Here are the 13 top makeup products available, without a doubt.

The champions of our cosmetic bags.