Trophies, Tiramisu, and a Grand Gifting Suite: A Look at Our 2025 Next in Beauty Awards
This year has been one of the most significant for Who What Wear UK in the beauty sector. The year 2025 not only signifies the brand’s 10-year anniversary but also brings the launch of our first beauty issue, our initial Treatment Directory, and a live shopping stream, emphasizing our commitment to guiding you toward the best products available. On Wednesday night, after months of testing and evaluating numerous beauty products, Who What Wear UK celebrated its third annual Next in Beauty awards—an event filled with cocktails, dancing, and perhaps the finest tiramisu we've ever tasted.
Co-hosted by Grace Lindsay, Eleanor Vousden, Shannon Lawlor, and Hannah Almassi, the event welcomed our editors, industry professionals, beauty brands, and of course, our fantastic winners, to honor the top beauty products of 2025 at Inner Space at Town Hall by Bottaccio. After enjoying a makeover by Dior Beauty and hairstyling by Hershesons, we invited our guests to showcase the eight top-tier beauty products currently available.
The standout attraction of the evening was the Who What Wear one-metre-long tiramisu. While sipping on Palomas and enjoying scrumptious French fries, our beauty team—managing director Hannah Almassi, beauty director Shannon Lawlor, beauty editor Eleanor Vousden, and junior beauty editor Grace Lindsay—awarded trophies to our winners.
Beauty Director Shannon Lawlor donned a Taller Marmo dress for the Who What Wear's 2025 Next in Beauty Awards.
Indeed, we had branded fries. With representations from brands like Beauty Pie, Victoria Beckham Beauty, ghd, Valentino Beauty, Shark Beauty, and many more, it's safe to say the lineup was impressive—and the evening was even more remarkable. Keep scrolling to view photos from the event.
Guests from all facets of the beauty industry attended. See photos from Who What Wear UK's Next-in-Beauty Awards.
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Trophies, Tiramisu, and a Grand Gifting Suite: A Look at Our 2025 Next in Beauty Awards
All the specifics of the event.