I’m already clearing out room in my beauty cabinet for these Ulta Beauty purchases this Black Friday.
One of the skills I've developed during my time as a beauty editor at Who What Wear is the knack for spotting the best beauty products for Black Friday long before the event arrives. It feels like I've gained an intuitive understanding of every product I've assessed and reviewed. Editors are always eager to find new favorites, and a great sale provides the perfect opportunity to refresh our everyday beauty routines. With nearly six years in the field, I’ve made a habit of selecting my favorite items well ahead of a sale by reviewing online shopping carts, assessing my current products, and scrolling through TikTok. If you, like me, often feel pressured to act quickly to grab items you’ve been putting off from Ulta Beauty, consider this your official reminder to watch for the best beauty deals sooner rather than later. They tend to arrive earlier each year, so starting your preparations is wise. Looking for some inspiration? Below, I’m sharing all the hair, skin, and makeup items I plan to add to my cart in anticipation of Ulta Beauty's Black Friday sale, just in case I snag some discounts. The clock is ticking, but I’ve got you completely covered.
**Makeup**
**Nars**
Natural Radiant Longwear Foundation
Still having trouble finding your winter shade? This long-lasting foundation from Nars comes in a remarkable range of undertones, featuring an award-winning formula that’s buildable, provides full coverage, and resists fading.
**L'Oréal**
Extensionist Lengthening and Curling Washable Mascara
By 2026, I aim to achieve the falsie effect with my natural lashes, and I believe this new mascara will help me do just that. It features a sculpting comb brush with 300 bristles to apply layers of magnetic pigments and lengthening fibers.
**Clinique**
Almost Lipstick in Black Honey
I’ve been eager to try this iconic shade made famous by Liv Tyler in *The Lord of the Rings* and Molly Ringwald in *The Breakfast Club*. This product is sheer yet buildable, melting into the lips with nourishing emollients.
**Hourglass**
Ambient Lighting Palette Volume II
I swear by this trio of fan-favorite and limited-edition finishing powders for achieving glass skin in moments. The multidimensional glow is achieved through a blend of advanced photoluminescent and soft-focus technologies that smooth and enhance the complexion.
**Sacheu**
Liquid Contour Stay-n in Giving Edge
Sacheu's liquid contour allows for everything from subtle definition to bold sculpting with a silky formula enriched with peptides and polyglutamic acid. I adore how glowy and smooth my skin looks after wearing it all day.
**Morphe**
Micro Brow Dual-Ended Pencil & Spoolie
As much as I love '90s-inspired brows, I prefer to keep mine fuller. Morphe's dual-ended brow tool helps me shape them perfectly, filling and defining with a hard-wax formula. Additionally, it’s retractable and conveniently sized for a bag.
**Skincare**
**Dermalogica**
Circular Hydration Serum
My skin craves extra hydration with the approach of winter, and this serum has noticeably improved its texture. It replenishes moisture through a blend of hydrating hyaluronic acid, algae extract, and kelp serum.
**Peter Thomas Roth**
Instant Firmx Eye Temporary Eye Tightener Easy-Wear Formula
Having just entered my late 20s, I’m already focusing on my under-eye area. This treatment reduces the look of puffiness, fine lines, and wrinkles with peptides and seaweed extract without leaving residue, eliminating pilling or pulling.
**The Ordinary**
Glycolic Acid 7% Exfoliating Toner
During my most recent facial, I learned that an exfoliating toner is one of the best ways to boost my skin's radiance as it can get dull. The Ordinary’s Glycolic Acid 7% Exfoliating Toner enhances skin clarity and brightness with its glycolic acid and Tasmanian pepperberry formulation.
**Bobbi Brown**
Vitamin Enriched Face Base Moisturizer & Primer
This versatile product serves as both a moisturizer and primer, featuring a revitalizing formula packed with vitamins, shea butter, hyaluronic acid, and squalane. While its texture feels indulgent, it remains lightweight on the skin and imparts a healthy glow.
**Versed**
Day Maker Microcrystal Exfoliator
If you're searching for a physical exfoliator that can gently buff away dead skin cells, this should be at the top of your list. Suitable for all skin types, it combines superfine crystals with an antioxidant-rich blend of black currant and raspberry-leaf extract to balance oily skin.
**The Ordinary**
Saccharomyces Ferment 30% Milky Toner
I've expressed my love for milky skincare before, but this product
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