I'm Already Clearing Space in My Beauty Cabinet for These Ulta Beauty Purchases This Black Friday

      One of the skills I cherish most from my time as a beauty editor at Who What Wear is my knack for spotting the best beauty deals for Black Friday well in advance. It's as if I’ve developed an instinct honed by testing and reviewing countless products. Editors eagerly seize the chance to unearth new favorites, and a great sale is all the motivation we need to overhaul our everyday beauty routines. With almost six years in the field, I’ve accustomed myself to selecting my top picks long before a sale by revisiting my online carts, assessing my current products, and scrolling through TikTok. If, like me, you often feel you can’t act quickly enough to grab the items you’ve been delaying purchasing from Ulta Beauty, consider this your official reminder to start looking for the best beauty deals sooner rather than later. They tend to come around earlier each year, so getting a jump start is wise. Need some ideas? Below, I’m listing all the hair, skin, and makeup products I plan to add to my basket in anticipation of discounts during Ulta Beauty's Black Friday sale. Time is of the essence, but I’ve got you fully covered.

      **Makeup**

      **Nars**

      Natural Radiant Longwear Foundation

      Still having trouble selecting your winter shade? This long-lasting foundation from Nars offers an impressive array of undertones and is crafted using an award-winning formula that provides buildable, full coverage and is fade-resistant.

      **L'Oréal**

      Extensionist Lengthening and Curling Washable Mascara

      In 2026, I aim to achieve the falsie effect with my natural lashes, and I’m confident this new mascara will help me do just that. It features a sculpting comb brush with 300 bristles, delivering layers of magnetic pigments and lengthening fibers to the lashes.

      **Clinique**

      Almost Lipstick in Black Honey

      Since discovering that this is the iconic shade worn by Liv Tyler in The Lord of the Rings and Molly Ringwald in The Breakfast Club, I've been eager to try it. This sheer and buildable product glides onto the lips, enriched with moisturizing emollients.

      **Hourglass**

      Ambient Lighting Palette Volume II

      I rely on this trio of cult-favorite, limited-edition finishing powders to achieve glass skin in no time. The multidimensional glow comes from a clever combination of photoluminescent and soft-focus technologies that smooth and enhance the skin's appearance.

      **Sacheu**

      Liquid Contour Stay-n in Giving Edge

      Sacheu’s liquid contour can create anything from subtle definition to dramatic sculpting, thanks to its silky formula infused with peptides and polyglutamic acid. I adore how radiant and smooth my skin looks after a full day of wear.

      **Morphe**

      Micro Brow Dual-Ended Pencil & Spoolie

      While I love '90s-style brows, I prefer to keep mine looking full. Morphe’s dual-ended eyebrow brush helps me shape them easily, as it is designed to fill, define, and sculpt with a hard-wax formula. Additionally, it's retractable and conveniently sized for bags.

      **Skincare**

      **Dermalogica**

      Circular Hydration Serum

      As winter sets in, my skin craves extra hydration, and this serum has noticeably improved its texture. It restores moisture with a combination of hydration-enhancing hyaluronic acid, algae extract, and kelp serum.

      **Peter Thomas Roth**

      Instant Firmx Eye Temporary Eye Tightener Easy-Wear Formula

      Although I just entered my late twenties, I’m already attentive to my under-eye skin. This treatment minimizes the look of puffiness, fine lines, and wrinkles with peptides and seaweed extract, leaving no residue and avoiding pilling or pulling.

      **The Ordinary**

      Glycolic Acid 7% Exfoliating Toner

      During my last facial, I learned that an exfoliating toner is a fantastic way to enhance radiance as skin dulls. The Ordinary’s Glycolic Acid 7% Exfoliating Toner boosts skin clarity and luminosity with its brightening mix of glycolic acid and Tasmanian pepperberry.

      **Bobbi Brown**

      Vitamin Enriched Face Base Moisturizer & Primer

      This product serves dual purposes as a face moisturizer and primer, featuring a revitalizing formula loaded with vitamins, shea butter, hyaluronic acid, and squalane. Its luxurious texture feels light on the skin while imparting a healthy glow.

      **Versed**

      Day Maker Microcrystal Exfoliator

      If you’re after a gentle physical exfoliator to slough off dead skin cells, this should top your list. Suitable for all skin types, it blends superfine crystals with an antioxidant-rich mix of black currant and raspberry leaf extract to balance oily skin.

      **The Ordinary**

      Saccharomyces Ferment 30% Milky Toner

      I’ve previously expressed my admiration for