The Top J-Beauty and K-Beauty Shopping Spots in Southern California, as Recommended by a Local Beauty Specialist

      Vanessa Lee serves as an editor in residence at Who What Wear, is a certified aesthetic nurse and face reader, and is the founder and CXO of The Things We Do. If you've found yourself watching skin videos on TikTok or wishing for someone to recommend the genuinely worthwhile Asian beauty products, now is your chance. My journey into K-beauty and J-beauty started in 2010, well before it became a trend. Growing up in Southern California, particularly in Koreatown, I've discovered the best hidden gems. Some are classic favorites I've cherished for years, while others are trendy new boutiques that you simply must check out. Together, these places create an ideal beauty adventure. Consider this your enjoyable beauty tour filled with must-visit locations you'll want to return to frequently. And if you're not from Southern California, a majority of my favorite products are available online. Continue scrolling to find my top recommendations and shopping picks.

      **FIRST STOP: THE 626 — THE HEART OF J-BEAUTY & K-BEAUTY ON THE EASTSIDE**

      The 626 feels like a unique world brimming with family-owned shops, late-night eateries, and beauty stores nestled among noodle shops and bakeries. As a child, I often visited with my mom, exploring the aisles of 99 Ranch, excited for the food, treats, and the thrill of discovering something new. This same vibrancy persists in the neighborhood today, making it an ideal starting point for an Asian Beauty Crawl that's both nostalgic and fun.

      **Takashima: Your J-Beauty Immersion**

      **Address:** 1330 South Fullerton Road #106–108, Rowland Heights, California 91748

      Begin your journey at Takashima, a true J-beauty boutique that transports you to a beauty store in Tokyo. While it may appear overwhelming with so much to explore, take your time and feel free to ask one of the beauty consultants for assistance! They have a substantial cosmetics area focused on makeup as well as a large selection for skin and hair care.

      **What to look for:** eye shadows, J-beauty skincare masks, press-on nail art, and sunscreen

      **Insider tip:** The sunscreen wall cannot be missed. Test different textures before making your selection!

      **Decorte Eye Glow Gem Skin Shadow Dewy Glow**

      **Shibuyala Black: Trendy, Sleek, and Highly Curated**

      **Address:** 18495 Colima Road Unit 6, Rowland Heights, California 91748

      Just a short distance away, Shibuyala Black exudes a cooler, more editorial vibe compared to its sister stores in the Shibuyala family. Here, you’ll discover the most sought-after K-beauty toners and J-beauty sunscreens, along with products that beauty enthusiasts typically keep to themselves. Shopping at this boutique feels exclusive and trendy. You’ll find a variety of beauty tools ranging from basic to luxury, including a personal massager area for women.

      **What to look for:** lashes, mochi lip masks, hair products, and all kinds of beauty tools!

      **Insider tip:** Always check the new arrivals section first.

      **SHISEIDO Tsubaki Premium Repair Hair Mask**

      **PlayLab Beauty: Pasadena's Clean, Chic Beauty Gallery**

      **Address:** 25 North Fair Oaks Ave, Pasadena, California 91103

      Before heading downtown, make a stop at PlayLab Beauty, a beautifully organized boutique that provides an intuitive and calming shopping experience. Products are arranged by steps, making it perfect for both beginners and experienced skincare enthusiasts looking to enhance their routines.

      **What to look for:** Most products are excellent for sensitive skin needing treatment, and they also offer feminine care products!

      **Insider tip:** Consult the team to help create a starter routine. They are knowledgeable and considerate.

      **Arencia Fresh Green Rice Mochi Cleanser**

      **NEXT STOP: THE 213 — LITTLE TOKYO & KOREATOWN**

      The 213 is where Los Angeles' diversity truly shines, with areas like Little Tokyo and Koreatown bustling with cafes, beauty shops, and markets reminiscent of Seoul or Tokyo. I spent many of my college and post-college years here, soaking in the atmosphere and constant excitement of discovery. It's packed with hidden treasures and serves as a perfect next stop on an Asian Beauty Crawl.

      **JS K Beauty: Little Tokyo’s Hidden Skincare Gem**

      **Address:** 333 South Alameda Street, Los Angeles, California 90013 (Inside Little Tokyo Market Place)

      Your first stop downtown is JS K Beauty, a compact yet well-stocked store featuring affordable and iconic J- and K-beauty products. It's the perfect destination to pick up daily essentials and explore effective, gentle formulas.

      **What to look for:** Haruharu toners, Mediheal masks, Kosé cleansing oils