Don't wait—the hair gloss that has garnered me endless compliments is now more affordable than ever!

      Regardless of the hairstyle I choose—whether it's a chin-length Riviera bob or Brigitte Bardot-inspired bangs—the aspect that truly enhances my look is my incredibly glossy hair. I’m not just saying this to boast; the reality is that my shiny locks are greatly aided by the nourishing liquid-hair products I regularly use, and one of these is on sale just in time for Black Friday.

      Ulta's Black Friday sale is currently running until November 30, featuring discounts of up to 50% on top sellers like Lancôme's Lash Idôle Volumizing Mascara (a favorite of Who What Wear), body mists, and creams from Sol de Janeiro, among other items. One product I was particularly thrilled to find in Ulta's vibrant sale section is DPHue, a haircare brand known for its color enhancement, semipermanent hair color, and shine-boosting glosses. Their products leave my hair looking and feeling healthier with each use, so I’m taking the opportunity to restock.

      I recently cut my front pieces into bangs for the first time (applause, please!), and I’m relying on my go-to hair products to keep my hair looking as healthy as it did the day I got it cut. Fortunately, some of my favorites that provide Dakota Johnson-level shine are significantly discounted for Black Friday.

      The standout product in my shower routine is the DPHue Gloss+, a semipermanent treatment that you let sit for three to twenty minutes. It comes in 14 versatile shades, from sheer (for pure shine-boosting) to jet black and copper red. Each application deeply conditions the hair without causing damage thanks to its ammonia- and peroxide-free formula, delivering rich color and long-lasting hydration for up to eight washes. With up to 12 applications per bottle, you’re essentially paying only $2 per wash during this sale. I have virgin hair (no permanent dyes, highlights, or touch-ups for me), so I use this treatment as my color when my hair needs a boost. However, if you color your hair, you can still enjoy the benefits of this gloss. The best part? It was nearly $40, but now you can grab any shade for just $23.

      Another essential for achieving extra-glossy hair is DPHue's Glossy Glaze—an in-shower treatment that provides deep conditioning, controls flyaways, and significantly enhances shine. I prefer the sheer shade for its glossy finish without color, but there are six flexible tints if you want to enhance your hue. Each use provides a light wash of color that rinses out after two to three shampoos. While it’s not as potent as the Gloss+, it’s perfect for anyone experimenting with a new shade. Plus, it’s priced at just $17 if you shop before November 30.

      I haven’t yet tried DPHue's Apple Cider Vinegar Hair Rinse, but I’ve been contemplating adding it to my hair-washing routine for a while. Now that it's just $23, I’m finally going for it. This color-enhancing rinse serves as a substitute for shampoo, gently cleaning away dirt and buildup without dulling hair color or drying out your strands. Ingredients like lavender extract, apple cider vinegar, aloe vera, and argan oil nourish both hair and scalp without causing buildup, leaving your hair with a radiant glow after washing. One reviewer on Ulta described it as their "favorite shampoo alternative," while another noted it transformed their "coarse, very straw-like" hair into a soft, shiny curtain.

      But the Black Friday deals on DPHue's gloss-enhancing products don’t stop there. Keep reading for substantial discounts on scalp scrubs that promote growth, demipermanent color-gloss hybrids, and more, starting at $17.

      **Shop More Glossy-Hair Deals at Ulta**

      - **DPHue Color Dream Demi-Permanent Kit**: This demipermanent dye/gloss treatment provides deep hydration and noticeable color for up to 16 washes. It's great for hiding outgrowth or grays.

      - **DPHue Color Touch-Up Spray**: For a quick solution, this root spray effectively covers roots and grays.

      - **DPHue Apple Cider Vinegar Soothing Shampoo**: This calming shampoo helps rebalance and refresh your scalp. It’s suitable for all hair types, textures, and colors (dyed or natural).

      - **DPHue Apple Cider Vinegar Lightweight Conditioner**: The matching conditioner is also available at a discount during Black Friday.

      - **DPHue ACV Exfoliating Scalp Detox**: Eliminate buildup to promote faster, stronger hair growth.

      - **DPHue Color Fresh Blow Dry Crème**: Provides heat protection, additional shine, and smooth strands.

      - **DPHue Color Fresh Oil Therapy**: This lightweight oil offers shine and nourishment without any greasy residue.