The Secret is Revealed: 11 Lesser-Known Knitwear Brands That Fashion Enthusiasts Have Discreetly Worn for Years
As we approach the end of the year, all I'm craving is to snuggle in a cozy knit and watch Christmas movies on repeat. Honestly, I've already set aside some time to do just that. However, with carol singing, festive drinks, and various end-of-year activities on the horizon, finding the perfect balance of style and warmth is crucial right now. Over the past few months, knitwear has reclaimed its status as a daily essential, and our editors have explored a range of stunning knitwear pieces, from standout cashmere jumpers to trending funnel-neck designs. Today, I'm focusing on some smaller brands that truly shine when the winter chill sets in.
Taffy is seen in a cardigan from Jenni Kayne. Below, you will find a brief list of knitwear brands excelling in this area. Most of them specialize in knitwear, spanning from locally-sourced wool brands to cashmere experts. If you're drawn to elevated Scandinavian designs, Lisa Yang's luxurious cashmere pieces will surely catch your eye, while those who lean towards maximalism will appreciate TBCo's vibrant colors and fun stripes. Several of these brands come recommended by fellow editors, including Rise & Fall’s distinguished cashmere merino jumpers and Jenni Kayne’s sophisticated silhouettes. For our crafty readers, Wool and the Gang offers the opportunity to utilize your knitting or crocheting skills with their craft projects.
Of course, jumpers are a major focus right now. If you seek a full cozy experience, you'll also discover soft knit tops, stylish winter hats, and warm scarves to help manage the dropping temperatures effortlessly. Now, it's time to wrap up in creations from these smaller knitwear brands.
Jessica is styled in a cardigan from Soft Goat. 1. Rise & Fall Although the brand also offers elegant homeware and bedding, it’s the knitwear that our editors consistently favor. By collaborating directly with manufacturers and producing in limited runs, Rise & Fall can keep its luxurious cashmere and merino items priced competitively. Look for the best-selling knits listed below, as well as the sleek accessories such as the knitted bandanas!
Rise & Fall
Women's Cashmere Merino V Neck Jumper
We've noticed many fashionable women wearing this particular jumper.
Rise & Fall
Finest Cashmere Ribbed Micro Bandana
A stylish and cozy final touch.
Rise & Fall
Cashmere Merino Ottoman Ribbed Roll Neck Jumper
The drop shoulders and relaxed sleeves lend this knit an easygoing vibe.
2. Sheep Inc. If traceable and carbon-negative knitwear appeals to you, you’ll want to learn about Sheep Inc. Their focus is on timeless pieces that are completely traceable, fiber-centric, and stylish. Each item is linked back to the farm, the sheep, and even the grass they grazed on, sharing details from fabric weight to CO2 impact. Additionally, if you accidentally snag your favorite jumper, it can be sent to the knit clinic for restoration (for a lifetime!).
Sheep Inc.
The Soft-Rib Cardigan - Tasman Blue
A timeless cardigan you’ll reach for year after year. Perfect for layering now or draping on your shoulders in warmer months.
Sheep Inc.
The Shepherd's Knit Crewneck
This color will easily complement your wardrobe.
Sheep Inc.
The Soft-Knit High Neck
High necklines are trending for winter 2025.
3. Soft Goat Soft Goat prides itself on exceptional cashmere, collaborating with nomadic farmers focused on animal welfare, resulting in a product that features enduring style. The understated designs allow the material to take center stage, offering a refined selection of knitwear from easy-to-layer cardigans to striking collared tops. I’ve personally experienced some of the brand’s signature styles and can confirm their delightful softness.
Soft Goat
Alpaca Blend Cardigan
I can only imagine how soft this cardigan must be.
Soft Goat
Brushed Cashmere V-Neck Sweater
The oversized shape adds a modern twist to this V-neck piece.
Soft Goat
Brushed Cashmere Polo Shirt
I love the concept of a cashmere polo shirt.
4. &Daughter Staying true to its name, the brand reflects on the traditions we pass down through generations, emphasizing these values in its designs. Whether it’s sharing clothing or transferring knitting skills, these ideas of lasting quality are fundamental for &Daughter. The knitwear fabrics are sourced locally to create classic styles that will enhance capsule wardrobes for years.
&Daughter
Ada Crewneck Cardigan in Poppy Red
Even minimalists will be drawn to this vibrant red.
&Daughter
Caragh Chunky Crewneck in Oat
Crafted from 100% Geelong Lambswool, certified by the Responsible Wool Standard.
&Daughter
Ava Argyle Crewneck in Navy With Brown
Argyle patterns are coming back in a big way.
5. Lisa Yang The Stockholm-based label merges
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The Secret is Revealed: 11 Lesser-Known Knitwear Brands That Fashion Enthusiasts Have Discreetly Worn for Years
The knitwear season is in full swing, and I’m highlighting 11 independent knitwear brands that editors and fashion-forward individuals trust each winter.