Not Red, Not Baby Blue—Could This Controversial Colour Trend Actually Become 2026’s Top Choice?
Having spent nearly ten years in the fashion industry, I am quite familiar with the rise and fall of trends, and I honestly thought I had seen it all. However, I was wrong. It wasn’t an impractical runway piece or an old-fashioned silhouette that surprised me; rather, it’s a controversial color trend that completely took me by surprise. This week, Jennifer Lawrence and Zoë Kravitz marked a departure from the popular red accessories by opting for something unexpected: purple scarves.
Zoë Kravitz styled her scarf around her neck, layered over a dark khaki trench coat, while Jennifer Lawrence also embraced the same deep purple hue in her casual outfit—pairing it with a puffer jacket, grey wide-leg trousers, and Uggs. Traditionally seen as fashion's least popular color, purple has often been avoided. Its associations may weigh heavily: purple school uniforms from childhood, the unmistakable Cadbury’s branding, or its lasting connection to Queen Elizabeth II. Regardless of the reason, it’s a shade that has rarely felt contemporary.
However, if these celebrity appearances are any indication, purple might be on the verge of becoming this season’s most unexpected standout color. If you're as intrigued as I am, continue reading to explore and shop for the best purple scarves to emulate Zoë and Jennifer's styles below.
Shop Purple Scarves:
Style this over a khaki trend to achieve Zoë's look.
Acne Studios
Purple Fringe Wool Skinny Scarf
Acne Studios scarves are a favorite among fashion enthusiasts.
ASOS DESIGN
Fluffy Knitted Scarf
A thick knitted scarf is a winter essential.
Pleats Please Issey Miyake
Madame-T November Stole Purple
This is also available in pink, red, and green.
Uniqlo
Soufflé Yarn Chunky Stole
The treated yarn retains air for enduring warmth.
Ralph Lauren
Cashmere-Pashmina Scarf
The virgin wool composition guarantees a cozy finish.
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