From Oxblood Lips to IDGAF Eye Makeup: Fashion Month Was a Paradise for Beauty Enthusiasts

      Fashion month has officially concluded. From New York to London, Paris, and Milan, it was a four-week flurry of extended days, late nights, and rushing from one show to another. We were there covering every moment—from the star-studded attendees to the bustling backstage scenes and extraordinary collections. Now, it's time to highlight the standout beauty moments that emerged, as editors are aware that fashion month not only predicts but truly sets the beauty trends for the upcoming fall and winter seasons. Indeed, fashion month acts as a crystal ball, providing accurate insights into the hair and makeup styles set to flood Instagram and TikTok soon. This year? Anticipate enchanting and dramatic styles, featuring deep oxblood lips, romantic windswept hair, cheerful pink blush, and muted gray eye shadow. Based on fashion month, it’s clear that this will be a significant year for beauty, and we can hardly wait. Below, discover the nine notable hair and makeup trends we observed during fashion month.

      (Image credit: Launchmetrics)Regrettably, it seems that sheer tints, clear glosses, and other minimalist lip products may be fading away. (Please don’t shoot the messenger!) If fashion month has revealed anything, it’s that the "clean girl" aesthetic is falling out of style, as the fashionable crowd is opting for a darker, more dramatic approach to makeup. It all begins with lipstick.

      Oxblood lipstick dominated the high-fashion runways at Elie Saab, Carven, and Saint Laurent, among others. The finish is up to you—whether you prefer a velvety matte or a glistening vinyl effect, the key lies in the color. Oxblood is a deep red with hints of brown and purple (think burgundy or maroon). In dim light, it nearly resembles black, akin to the shade of dried blood (hence the name). It possesses a moody, mysterious, and bold quality that is undeniably stylish.

      Shop the Trend:

      - Westman Atelier Lip Suede Hydrating Matte Lipstick - Lou Lou

      - Hourglass Unlocked Soft Matte Lipstick - Currant 362

      - Sephora Collection Cream Lip Stain Liquid Lipstick - Plum Madness

      Windswept Strands

      (Image credit: Launchmetrics)Blame it on Emerald Fennell's adaptation of Wuthering Heights, but it seems that designers are not yet ready to break free from the allure of the windswept Yorkshire moors. The high-fashion hairstyles that were popular last year (like the slicked-back bun and wet-look style) seem to have made way for softer, more romantic looks that appear less polished. Windswept hair was particularly trendy on Italian runways, with designers like Giorgio Armani, Fendi, and Missoni favoring the effortless aesthetic, be it an undone low ponytail or the internet-famous "Olsen tuck," where hair is tucked into a sweater, jacket, or scarf, reminiscent of Mary-Kate and Ashley Olsen. Take this as your cue to embrace your natural texture.

      Shop the Trend:

      - JVN Complete Hydrating Air Dry Cream

      - Crown Affair The Smoothing Air Dry Cream

      - Dae Fairy Blaster Dry Texturizing Spray

      Inky Accents

      (Image credit: Launchmetrics)The most avant-garde, editorial, and occasionally edgy makeup trend emerging from fashion month is what we're terming "inky accents." These were subtle yet striking details showcased by designers like Harris Reed, Toga, Proenza Schouler, and Dries Van Noten in their presentations. Picture thick strokes of onyx eyeliner reaching toward the hairline, smudged and inky eyelashes, or bold, calligraphy-like strokes of black through the eyebrow arch. Unexpected? Yes. Incredibly chic? Absolutely.

      Shop the Trend:

      - House of Lashes Cruelty-Free Faux Mink Volumizing Eyelashes

      - Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow

      - Make Up For Ever Aqua Resist Color Pencil Waterproof Eyeliner

      Petal-Pink Blush

      (Image credit: Launchmetrics)Fall and winter typically bring deep, bold blush shades—such as berry hues! However, this year, the fashion elite will be opting for cooler-toned pinks, as seen at TWP, Missoni, Ralph Lauren, Kim Shui, and LoveShackFancy. Whether you prefer a soft powder bloom (like at TWP) or a high-impact metallic finish (like at Kim Shui), you’ll be on-trend.

      Shop the Trend:

      - Patrick Ta Major Headlines Blush Duo

      - Glossier Cloud Paint Plush Blush - Puff

      Toasted Eye Shadow

      (Image credit: Launchmetrics)The high-fashion community has embraced brown, toasted eye shadow as a leading trend for fall/winter 2026. This look appeared in warm, clay-like shades at Missoni, chocolate-hued lids at Erdem, and whiskey-washed