The First Spring It Bag Has Arrived—And Every Fashionable Individual Already Has It.

The First Spring It Bag Has Arrived—And Every Fashionable Individual Already Has It.

      For me, the way to gauge the current fashion mood boils down to the It bags of the time. During the maximalism era, the prevailing sentiment was captured in striking logos and monogrammed designs, while the bohemian periods were epitomized by relaxed shapes and detailed leather craftsmanship. For spring 2026, the prevailing theme in luxury fashion is a revival of heritage, and the most noticeable indication of this is the revamped Loewe Amazona 180, which fashion insiders and celebrities can't seem to get enough of.

      Our initial glimpse of the Loewe Amazona 180 bag came from the spring/summer 2026 runways, instantly grabbing the attention of fashion enthusiasts. For those familiar with the brand, it marked a pivotal moment, breathing new life into one of its most cherished designs originally launched in the 1970s, now refreshed for contemporary times.

      The Amazona 180 serves as a homage to Loewe’s legacy and craftsmanship in leather goods. Founded nearly 200 years ago, Loewe has accumulated 180 years of remarkable craftsmanship, a distinct identity, and a collection of It bags, establishing itself as one of the most significant luxury brands. The Amazona 180 bag now pays tribute to the brand's rich history and has been added to the roster of the finest Loewe bags.

      The original Amazona bag made its debut in 1975 as a versatile style with softened contours and a sleek appearance. It soon became an iconic design for the brand, evolving over the years with updated color palettes and materials to reflect the changing fashion landscape, while still retaining its inherent ease and elegance.

      Loewe’s philosophy in handbag design has consistently emphasized timelessness. From the Puzzle to the Squeeze, its standout creations have secured their status as It bags through refinement and practicality, rather than ostentatious branding. The Amazona 180 upholds this principle, showcasing a classic silhouette with modern touches that create a balanced blend of the new and the enduring.

      Now in 2026, the bag features a relaxed demeanor, designed to be styled in various ways depending on the wearer's mood. Its sophisticated shape can be contrasted when slightly opened, a design element intentional in showcasing the Loewe branding when the zippers are undone. The bag includes three strap options: a short handle, a detachable shoulder strap, and a crossbody option, all of which we’ve seen fashionable individuals switch between to complement their outfits. Inside, the bag contains two compartments divided by a suede-lined divider, along with an internal pocket for valuables. With multiple sizes and a fun selection of colorways, it's the perfect time to add the Amazona 180 bag to your collection.

      Shop the Loewe Amazona 180 Bag

      Mini Amazona 180 Bag

      The smallest version of the Amazona is simply adorable.

      Loewe

      Mini Amazona 180 Bag

      The brown suede model is my top pick.

      Loewe

      Mini Amazona 180 Bag

      The white variant is selling out quickly. Sign up for restock notifications.

      Shop the Small Loewe Amazona 180 Bag

      Loewe

      Small Amazona 180 Bag

      Hold it by the top handle or switch out the straps for different styling options.

      Loewe

      Small Amazona 180 Bag

      This Amazona bag is crafted from luxurious soft calfskin, made specifically for it.

      Loewe

      Small Amazona 180 Bag

      This color variation has already achieved iconic status.

      Loewe

      Small Amazona 180 Bag

      Add a cheerful touch to your outfits with this sunny yellow bag.

      Large Amazona 180 Bag

      Loewe

      Large Amazona 180 Bag

      Take inspiration from Bella Hadid—this is the version she possesses.

      Loewe

      Large Amazona 180 Bag

      I’ve never desired a blue bag more.

      Loewe

      Large Amazona 180 Bag

      I'm on the waitlist for notifications for the restock of this bag.

      Shop More 2026 It Bags

      Gucci

      Gucci Giglio Large Tote Bag

      Numerous celebrities have been seen with Gucci's latest It bag.

      YSL

      Mombasa Medium in Leather

      Another returning classic, this time from Saint Laurent.

      This latest The Row clutch has also caught our attention; it features a shoulder strap for versatile wear.

      Bottega Veneta

      Women's Veneta in Deep Mahogany

      Fashion enthusiasts around the world are enamored with the Veneta bag.

      Prada

      Passage Medium Leather Bag With Re-Nylon Flap

      Straight from the runway.

      Toteme

      T-Lock Grained-Leather Shoulder Tan

      Toteme's adored T-Lock is now available in a new east-west shape.

      The Beau is smooth, streamlined, and effortlessly chic.

      Alaïa

      Purse Small Leather Top-Handle Bag in Black

      Just wait—this Alaïa bag is set to be everywhere soon.

      Balenciaga

      Rodeo Small

The First Spring It Bag Has Arrived—And Every Fashionable Individual Already Has It. The First Spring It Bag Has Arrived—And Every Fashionable Individual Already Has It. The First Spring It Bag Has Arrived—And Every Fashionable Individual Already Has It. The First Spring It Bag Has Arrived—And Every Fashionable Individual Already Has It. The First Spring It Bag Has Arrived—And Every Fashionable Individual Already Has It. The First Spring It Bag Has Arrived—And Every Fashionable Individual Already Has It. The First Spring It Bag Has Arrived—And Every Fashionable Individual Already Has It. The First Spring It Bag Has Arrived—And Every Fashionable Individual Already Has It. The First Spring It Bag Has Arrived—And Every Fashionable Individual Already Has It. The First Spring It Bag Has Arrived—And Every Fashionable Individual Already Has It. The First Spring It Bag Has Arrived—And Every Fashionable Individual Already Has It. The First Spring It Bag Has Arrived—And Every Fashionable Individual Already Has It. The First Spring It Bag Has Arrived—And Every Fashionable Individual Already Has It. The First Spring It Bag Has Arrived—And Every Fashionable Individual Already Has It. The First Spring It Bag Has Arrived—And Every Fashionable Individual Already Has It. The First Spring It Bag Has Arrived—And Every Fashionable Individual Already Has It. The First Spring It Bag Has Arrived—And Every Fashionable Individual Already Has It. The First Spring It Bag Has Arrived—And Every Fashionable Individual Already Has It. The First Spring It Bag Has Arrived—And Every Fashionable Individual Already Has It. The First Spring It Bag Has Arrived—And Every Fashionable Individual Already Has It. The First Spring It Bag Has Arrived—And Every Fashionable Individual Already Has It. The First Spring It Bag Has Arrived—And Every Fashionable Individual Already Has It. The First Spring It Bag Has Arrived—And Every Fashionable Individual Already Has It. The First Spring It Bag Has Arrived—And Every Fashionable Individual Already Has It.

Other articles

Fashion TV Russia PRESENTS: THE AWARD "100 MOST STYLISH 2026" Fashion TV Russia PRESENTS: THE AWARD "100 MOST STYLISH 2026"

On March 24, the award ceremony for the participants of the ranking will take place at the pan-Asian restaurant "LEPS ASIAN RESTAURANT AND SINGER CLUB." The winners will receive a statuette from the hands of the general producer of Fashion TV, Maria Ost, the most creative social journalist Oleg Pilyagin, and the channel's partners. The ranking of the "100 Most Stylish," according to the channel, will be published annually in the Russian version of Fashion TV and top social digital...

 I'm Crazy About Jeans, But These 33 Stylish Skirts Are Making Me Rethink My Spring Outfits. I'm Crazy About Jeans, But These 33 Stylish Skirts Are Making Me Rethink My Spring Outfits. From satin skirts with lace trims to low-rise styles, we're showcasing the most stylish skirts for spring 2026. We are living in Clearly Unromantic Times—Here’s How I’m Creating a Dreamy Wardrobe. We are living in Clearly Unromantic Times—Here’s How I’m Creating a Dreamy Wardrobe. According to Monica Ainley, Editor in Residence at Who What Wear UK, we are currently living in rather unromantic times, making it the perfect moment to introduce a feeling of escapism into your wardrobe. Take Note: "Milky Floral" Nail Art Is the Key Spring Nail Trend to Watch. Take Note: "Milky Floral" Nail Art Is the Key Spring Nail Trend to Watch. Nail art at its best. I'm a Serial Redecorator—Everything You Should Consider Before Beginning a Renovation. I'm a Serial Redecorator—Everything You Should Consider Before Beginning a Renovation. Max Hurd, the Editor in Residence at Who What Wear UK, shares his best tips for home renovations in 2026. The First Spring It Bag Has Officially Arrived—And Every Fashionable Person Already Has One. The First Spring It Bag Has Officially Arrived—And Every Fashionable Person Already Has One. From Bella Hadid to Sarah Pidgeon, all the fashion enthusiasts are putting the Loewe Amazona 180 bag in their carts. Purchase the spring It bag here.

The First Spring It Bag Has Arrived—And Every Fashionable Individual Already Has It.

From Bella Hadid to Sarah Pidgeon, every fashionista is adding the Loewe Amazona 180 bag to their cart. Purchase the spring It bag here.