This Entrepreneur is At the Forefront of the Cannabis Revolution

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      In recent years, cannabis has emerged as a significant player in the wellness sector, dismantling previous misconceptions about its role in daily wellness practices. Leading this cannabis movement is Jenna Goldring. As the co-founder of The High Confectionary, Goldring has created a brand centered on low-dose, hemp-derived edibles, distinguished by their unique flavors and user-friendly dosing.

      Before venturing into the cannabis industry, Goldring built a solid base in the corporate sector. She started her professional journey at Hulu and later joined Vistar, a digital advertising firm, where she advanced to the position of regional vice president. Her knowledge of ad sales expanded into highly regulated sectors, including cannabis brands, providing her with crucial insights into maneuvering through complex regulatory frameworks and crafting effective marketing strategies for products under stringent regulation.

      As a cannabis user with a naturally low tolerance, Goldring often felt frustrated by the lack of appropriate options available. Many edibles contained high doses, making them inaccessible or overwhelming for consumers like her who preferred microdosing. Identifying this market gap, she took initiative. In 2021, Goldring launched The High Confectionary, offering 1 mg THC gummies. The brand's goal was straightforward: to provide precise, low-dose edibles that ensure consistent, enjoyable experiences without the risk of overindulgence.

      The High Confectionary gummies boast enticing, distinctive flavors that enhance the edible experience beyond standard offerings. Since its inception, the company has seen consistent growth and formed significant partnerships, including collaboration with the well-known baking brand Broma Bakery to broaden its product appeal, and bringing on actress and media figure Whitney Port as creative director.

      Tune in to the latest episode of Second Life to learn how Goldring is expanding low-dose options to make cannabis more accessible to a wider audience. And continue scrolling to discover our top recommendations.

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