This marks a new trend in fashion that is both playful and thoughtful.

This marks a new trend in fashion that is both playful and thoughtful.

      By

      Humaa Hussain

      published

      10 April 2026

      in Features

      Discover More:

      H&M

      Humaa Hussain

      Junior Branded Content Editor

      Humaa serves as the Junior Branded Content Editor at Who What Wear UK, focusing on beauty and fashion content driven by trends. She was formerly an editor at Who What Wear US and British Vogue, bringing years of experience in product testing. In her free time, she is tackling her never-ending Kindle reading list.

This marks a new trend in fashion that is both playful and thoughtful.

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This marks a new trend in fashion that is both playful and thoughtful.

H&M's newest collection, The Girly Icon, has certainly sparked our enthusiasm for more thoughtfully designed pieces that still bring personality. Here are our top picks.