Sequins, Sweat, and Champagne—This Perfume, Favored by Editors, Embodies the Essence of an NYC Party Girl.

      It's not necessary to be an ear, nose, and throat (ENT) specialist to recognize that scent is the human sense that can transport us the most. While a favorite beach song might evoke joyful memories, nothing brings you back to a specific moment—or places you've never been—more swiftly than a particular fragrance. Dr. Leah Croll, a triple-board-certified neurologist, previously discussed this effect with Who What Wear, noting that scent significantly influences memory due to its direct connection to the brain. “There is an incredibly short distance between the smell neurons in the nose and the emotional and memory centers in the brain,” she explains. “No other sense is processed on that kind of ‘expressway.’ As a result, scent is not just something we perceive; it's something we feel.” This undeniable ability of scent to transform and transport is what motivates the innovative fragrance brand Discothèque to craft the distinctive blends it is gradually becoming known for.

      **What Is Discothèque?**

      Founded between Los Angeles and London in 2024, this young fragrance brand stands at the intersection of beauty and nightlife. Co-founders Jessie Willner, 32, and Hanover Booth, 37, describe their connection—both personal and professional—as “cosmic.” They spent years traveling the world together working in the fashion industry and were fast friends since their teenage years, later discovering that their parents had once dated. “We often say we should have been sisters, and now we kind of are,” Willner humorously shares with Who What Wear.

      Willner goes on to explain that Discothèque originated as a “passion project taken too far.” The duo, who previously collaborated at Willner’s luxury outerwear brand, The Mighty Company, was captivated by shared memories of dancing on different floors around the world. “We wanted to bottle that feeling,” Willner reflects. Their aim was to create something that could either transport you back to a memorable moment—complete with sweat, champagne foam, and falling confetti—or inspire you to craft extraordinary new memories with friends, lovers, and strangers.

      “Our fragrances start with a club, feeling, city, song, etc., that carries personal or cultural significance,” she elaborates. “We then focus on a specific night or even a precise moment, real or imagined, within that landscape—a clandestine meeting in a coat check, the dawn breaking at first light.” These moments of world-building guide them in selecting their fragrance notes, layering them, and developing an eclectic fragrance wardrobe. “We were fascinated by an era before ours—before the internet, when you couldn't endlessly scroll from bed and live life through someone else's lens,” Willner adds. “You had to go out to find inspiration or dance to discover your next favorite song.” Below are the seven Discothèque fragrances that will sweep you onto the closest dance floor.

      **Shop Discothèque Fragrances**

      *Discothèque - Lola at Coat Check Eau de Parfum*

      **Key notes:** Baies roses, white chocolate, orris, amber | **Inspired by:** New York in 1992

      “Lola at Coat Check originated as Jessie’s initial idea,” shares the brand's copywriter, Jessica Garrison. The scent—a smoky, woody blend with a hint of sweet gourmand—exemplifies what this brand offers. “There were whispers behind velvet ropes, her name uttered only in love letters or curses. She was Lola. She would take your coat and slip a small piece of white chocolate into its pocket as a surprise for 4 a.m.,” the description brings the muse to life. One can almost sense the sultry sandalwood and amber from men in tailored suits, with notes of pink pepper, grapefruit, and jasmine wafting from cocktails at the bar. The scent is rich and complex, truly something that must be experienced.

      *Discothèque - Baise Moi on the Dancefloor Eau de Parfum*

      **Key notes:** Violet leaf, jasmine, orris, sandalwood | **Inspired by:** Paris in 1979

      For those seeking a sophisticated fragrance with a hint of wildness, Baise Moi On the Dancefloor is perfect. Inspired by the open sea and sparkling flutes, this elegant fragrance is sleek yet undeniably complex. The marine notes and powdery orris intertwine with alluring elements in a whimsical dance, making it ideal for date nights or a confidence booster. “I literally wear Baise Moi to sleep because it floods me with dopamine,” Willner reveals. (Pro tip: She recommends pairing this with Lola at Coat Check due to their complementary orris notes.)

      *Discothèque - Heathens, Cowboys, and the Santa Ana Winds Eau de Parfum*

      **Key notes:** Palmarose, sweet grass, suede, sandalwood | **Inspired by:** Los Angeles in 1986

      This earthy and cardamom-infused fragrance is filled with the essence of your favorite classic Western. The scent opens with sweet grass brushed