Disregard All That Quiet Luxury Has Informed You: Achieving a Chic and Expensive Look Relies on These 5 Maximalist Trends.
In a recent chat on the Las Culturistas podcast, Lena Dunham remarked, “If I’m going to indulge in luxury, I want it to be loud.” For those who may not know, the podcast, hosted by Matt Rogers and Bowe Yang, features a well-known segment called “I don’t think so, honey!,” where guests have a minute to vent about a particular issue in broader culture. Dunham clearly expressed her stance against discreet luxury, asking, “since when did elegance mean you have to wear oatmeal, bone, beige, and tan?” This sentiment encapsulates the vibe for summer 2026. Over the past decade, brands such as The Row, Khaite, Toteme, and COS have dominated the minimalistic style known as quiet luxury, characterized by understated neutrals, fine tailoring, quality denim, and elegant leather accessories. But one might wonder: where's the excitement in that?
(Image credit: Launchmetrics: Chanel) It's not that these essential pieces are no longer in style; rather, there is a growing desire for vibrancy and color. We are craving a shift in mood. If there’s one brand embodying this new feeling, it’s Chanel. Since Matthieu Blazy’s debut show for spring/summer 2026 last September, the fashion narrative has revolved around him. While his SS/26 collection was a highlight, the more recent Cruise show is the one that sets the tone for high summer fashion. Held in Biarritz and featuring mermaids in the campaign, this collection celebrated the ocean. Of course, invoking the sea during summer isn't a novel concept, as other major fashion houses have also paid tribute to nature. Dior featured motifs of lily pads and ladybugs, while Schiaparelli and Mugler incorporated feathers to evoke birds. While these ideas were creative, they weren't exactly subtle. Additionally, our jewelry collections now boast a wealth of personality. Expect to see beaded necklaces, oversized earrings, and pendants shaped like fish, shells, and combs! Fashion isn't always strict, but the current trend seems to affirm that more is more, as fashion enthusiasts embrace addition over subtraction. Read on for the maximalist trends that may entice even the most devoted minimalist to say goodbye to being ‘boring.’
5 TRENDS FOR A MAXIMALIST SUMMER
1. Colour Theory
(Image credit: Launchmetrics) Style Notes: You may have heard it already, but I’ll reiterate: color is making a strong comeback this summer. You might suggest that vibrant hues are always part of summer fashion, but I've often noticed that my peers and I tend to reserve bolder tones for special events like weddings, festivals, or exotic getaways. No longer! I encourage you to seize everyday moments to experiment with new colors. A quick trip to the store calls for a splash of red, cobalt blue is perfect while waiting at the bus stop, and don’t forget—chartreuse is the new Brat green! Also, if Addison Rae and Zara Larsson are any indicators, we might soon see a resurgence of Nu-rave neons (!!)
You can never go wrong with a lovely pale pink.
Alaia
Tong 75 Satin Wedge Sandals
I told you, chartreuse is the new Brat green!
Massimo Dutti
Lightweight Cotton Jacket With Button Details
A red jacket is the ultimate transitional must-have.
With Nothing Underneath
Sifnos Trousers: Fine Poplin, Cobalt Blue X Lucy Williams
These will surely sell out quickly.
2. Jewellery-maxxing
(Image credit: Launchmetrics) Style Notes: When people think of “accessories,” they typically think of handbags. However, that’s changing. While autumn/winter 2025 focused on brooches and pillbox hats, this summer is all about ‘jewellery-maxxing.’ Gone are the days of just hoop earrings and simple gold or silver pendants with the occasional pearl. Today, it’s all about beaded necklaces, sculptural designs, and nostalgic elements like spirals, shells, and flowers.
COMPLETEDWORKS
Beaded Calcite Necklace
Free People
Faraway Brooch
Jennifer Behr
Anarosa Embellished Floral Drop Earrings
ROXANNE ASSOULIN
The Bright by Nature Gold-Tone Stone and Enamel Necklace
3. Prints Charming
(Image credit: Launchmetrics) Style Notes: Polka dots were incredibly popular last year, and I wasn't sure if they would make a comeback in 2026, but they’re back, bolder than ever. When fashion editors discuss florals in spring, they often highlight their groundbreaking nature, but in S/S26, florals are decidedly innovative. They are no longer merely delicate but are now vibrant, tropical, and embroidered. Expect plenty of gingham and checks (though I suspect checks will take center stage next season), as well as
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Disregard All That Quiet Luxury Has Informed You: Achieving a Chic and Expensive Look Relies on These 5 Maximalist Trends.
Goodbye to minimalism!
