I'm a low-maintenance beauty editor—here's my trick for applying my makeup in 10 minutes or less.
If you're like me, you likely desire two key things from your makeup products: they should perform effectively and quickly. Many of us have limited time to dedicate to our makeup routines, so items that can simplify the process can make a significant difference, which is why makeup kits should be on your radar.
These curated collections usually showcase a brand's standout products (i.e., the bestsellers that truly deliver) allowing you to easily create a look, whether it's a "no makeup" makeup appearance or a flawless smoky eye. They provide a straightforward routine of selected products that are not only an excellent way to expand your makeup collection and try new beauty items but often come with savings compared to purchasing each product individually. Whether you’re looking for a kit that offers a complete makeup look or a convenient travel set to take with you on vacations, these innovative makeup kits will help you achieve various makeup styles (and save you time in the mornings!).
**Best Makeup Kits, Tried & Tested**
- **Best Overall**: Merit Beauty Five Minute Morning (£156)
- **Best Eye Makeup Set**: Victoria Beckham Beauty Eye Wardrobe Edit (£124)
- **Best Natural Makeup Set**: Ilia Beauty The Complexion + Color Set (£162)
- **Best Full Face Makeup Set**: Refy Signature Sculpt Collection (£120)
- **Best Luxury Makeup Set**: Westman Atelier Petite Petal Makeup Gift Set (£70)
1. **Merit Beauty Five Minute Morning**
**Best Overall**
MERIT Beauty
Five Minute Morning
Merit Beauty has truly mastered the concept of the makeup set. The brand’s philosophy revolves around effortless and quick applications, and its sets are a wonderful way to explore its top products. Among several curated collections, the Five Minute Morning contains everything required for a complete, natural makeup look. It features the popular Flush Balm blush, The Minimalist complexion stick, Brush Brush No.1, Day Glow highlighter, Clean Lash mascara, Brow 1980 brow gel, and Shade Slick tinted lip oil. Additionally, you can select the specific shades that match your preferences, and your first order includes The Signature Bag for stylish storage.
**Pros**
- All essential items for quick, minimal makeup.
- Free makeup bag with first order.
- Excellent formulas and luxurious packaging.
- Shade selection available.
**Cons**
- Not suitable for those who prefer full glam looks.
2. **Victoria Beckham Beauty Eye Wardrobe Edit**
**Best Eye Makeup Set**
Victoria Beckham Beauty
Eye Wardrobe Edit
Victoria Beckham Beauty boasts incredible products, and as a beauty editor, I regard its eye makeup line as top-tier, making this kit especially noteworthy. It includes the iconic Satin Kajal Liner, Eye Wardrobe eyeshadow palette, and Future Lash Mascara. You can mix and match the shades to create your tailored selection (while saving 10%), but I recommend the Cocoa Satin Kajal Liner as an ideal everyday brown eyeliner that suits both smoky eyes and daily definition.
**Pros**
- Customizable selections for eyeshadows, eyeliners, and mascaras.
- Savings when purchased as a set.
3. **Ilia Beauty The Complexion + Color Set**
**Best Natural Makeup Kit**
ILIA Beauty
The Complexion + Color Set
For those who favor a natural "no makeup" approach, the Ilia Beauty set provides all essentials for a fresh look. This customizable kit contains the highly praised Super Serum Skin Tint SPF 30, Skin Blur Serum Concealer, Soft Focus Blurring Blush, Lip Sketch Hydrating Crayon, and the iconic Limitless Lash Mascara, known as one of the best on the market. You can choose your preferred shades for each product, and you save over £30 compared to buying them separately.
**Pros**
- All necessary items for a base, eyes, and lips.
- Customizable shades.
- Savings compared to individual purchases.
**Cons**
- More suited for a natural and dewy finish, not for those seeking full glam.
4. **Jones Road Beauty The Hero Kit**
**Best Effortless Makeup Kit**
Jones Road Beauty
The Hero Kit
Renowned makeup artist Bobbi Brown has curated an excellent makeup kit for her line, Jones Road, creating a collection of essentials that enable you to achieve an effortless look quickly. This kit includes two Miracle Balms that serve multiple purposes such as blush, bronzer, or highlighter, alongside The Best Pencil in brown, The Mascara, and Eye Cream for a complete look.
**Pros**
- Multi-functional products.
- Two shade options available.
**Cons**
- Customization is only available for the Miracle Balms’ shades.
5. **Westman Atelier Petite Petal Make-Up Gift Set**
**Best Luxury Makeup Kit**
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I'm a low-maintenance beauty editor—here's my trick for applying my makeup in 10 minutes or less.
Fast and easy.