I worry that this $6 concealer might make you rethink the $48 one in your makeup collection.

I worry that this $6 concealer might make you rethink the $48 one in your makeup collection.

      Welcome to Internet Famous, a monthly series where we invite our Instagram followers to vote on a beauty product that has gone viral on social media. Our beauty team then tests the winning product and shares their thoughts, complete with photos. Like many of my other bags, my makeup case is packed with numerous products and random items that don’t necessarily belong together. You might come across a high-end blush next to its $4 alternative, along with breath spray and a pocket mirror. However, after discovering SHEGLAM's Hideaway Full-Coverage Concealer ($6), my colleagues and I are reevaluating some items in our collection. We've tested numerous products over time, but complexion products are notoriously challenging to perfect—in other words, it takes something special to impress us. The competition is fierce, but this concealer seems to be leading the pack based on the reviews below.

      SHEGLAM

      Hideaway Full-Coverage Concealer

      If you’re unfamiliar with SHEGLAM, the brand focuses on trendy and effective products that are budget-friendly. Its popularity on social media, combined with editor endorsements and thousands of 4-star reviews, underscores SHEGLAM’s commitment to innovation, and the Hideaway Full Coverage Liquid Concealer is proof of that. This concealer not only provides smooth, fresh coverage but also nourishes the skin barrier with ingredients like sodium hyaluronate and glycerin. Notable components such as caffeine and niacinamide help to brighten and even out the undereye area, while hydrating ingredients like shea butter, jojoba seed oil, and macadamia seed oil ensure a smooth, non-creasing coverage. It comes in 14 shades, including four color correctors. Still on the fence? Our editors incorporated this concealer into their routines and shared their experiences below.

      "I've said it once, and I’ll say it again—I’m a SHEGLAM believer. Some may wonder, 'How good can the products truly be at that price?' And let me assure you, they are exceptional. I never thought I would try a purple concealer, but now it might just become my new favorite! It completely eliminated my dull undereyes and instantly brightened them up. I added a shade that matched my skin tone, resulting in a fresh-eyed look that gave the impression I had a full night's rest. The formula is creamy and held up well throughout the day without creasing (a major win!). I finished off with a touch of blush and lip gloss to keep my look subtle for the day. I’ll be rocking this combination all summer long." — Anneliese Henderson, senior fashion editor

      SHEGLAM

      Fall in Line Peel Off Lip Liner Stain in Bare Blush

      EltaMD

      UV Clear Tinted Broad-Spectrum SPF 46

      "If you know me, you know I use at least three concealers every day—one to hide dark circles, one for blemishes, and another for a subtle, shimmer-free highlight on my chin and forehead. I don’t usually wear foundation—instead, I carefully apply concealer as my full base—so my three-concealer routine isn’t as excessive as it might sound. It’s rare for me to find a product that checks all the boxes, so I was thrilled to discover that this formula performed flawlessly across my entire face. It delivers full coverage for blemishes (thankfully—there's nothing more frustrating than a sheer formula that doesn’t conceal), while the lightweight and creamy texture works beautifully under the eyes without caking or creasing. In short, it's the perfect concealer my routine needed. The shade Fair matched my skin perfectly, camouflaging blemishes and evening out my tone wonderfully. Sold!" — Jamie Schneider, senior beauty editor

      SHEGLAM

      Sun Beam Matte Liquid Bronzer in Golden Sun

      Tower28

      ShineOn Plumping Lip Jelly in Only Choice

      "The theme of my concealer routine is 'trust the process.' My makeup draws heavily from UK glam styles, which prominently feature bright undereye concealer. I’m talking two to three shades lighter than your usual tone, which is why I chose the shade Nutmeg. I apply it beneath the inner and outer corners of my eyes and blend it all over the eye area. Be prepared to look a bit unusual before achieving that flawless finish. A little product goes a long way. I adore the creamy consistency; it provides a lovely sheer glow without appearing greasy under the eyes. My undereye area is quite hollow and slightly dark, so I’m always aiming to enhance warmth, coverage, and brightness. This concealer achieves all three while blending seamlessly with my other complexion products. I completed my look with blush and gloss for a light and glowy summer vibe."

      SHEGLAM

      Color Bloom Liquid Blush in Candy Apple

      Sephora

      Le Chouchou Exfoliating + Softening Peptide Lip Balm in Bissap Gl

I worry that this $6 concealer might make you rethink the $48 one in your makeup collection. I worry that this $6 concealer might make you rethink the $48 one in your makeup collection. I worry that this $6 concealer might make you rethink the $48 one in your makeup collection. I worry that this $6 concealer might make you rethink the $48 one in your makeup collection. I worry that this $6 concealer might make you rethink the $48 one in your makeup collection. I worry that this $6 concealer might make you rethink the $48 one in your makeup collection. I worry that this $6 concealer might make you rethink the $48 one in your makeup collection. I worry that this $6 concealer might make you rethink the $48 one in your makeup collection. I worry that this $6 concealer might make you rethink the $48 one in your makeup collection. I worry that this $6 concealer might make you rethink the $48 one in your makeup collection.

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I worry that this $6 concealer might make you rethink the $48 one in your makeup collection.

Internet Famous is a monthly series in which we evaluate a viral beauty product. Check out the article for our review of SHEGLAM's Hideaway Full-Coverage Concealer.