Not Blue, Not Red: The Surprising Color That It Girls Are Flocking to This Summer

Not Blue, Not Red: The Surprising Color That It Girls Are Flocking to This Summer

      Each summer has its signature color. In 2024, that color was lime green, ignited by the cultural sensation known as Brat (thanks to Charli XCX). The previous year saw butter yellow and powder pink compete for dominance, with butter yellow likely taking the lead. As for summer 2026? Although the season has just begun, a surprising color is already making waves on Instagram: deep purple. This isn't the light violet that briefly gained popularity last fall; it's a deeper, more vibrant shade that exudes both boldness and sophistication.

      I first observed this color gaining traction after Courtney Grow's highly anticipated collaboration with Reformation was released earlier this month, featuring royal purple clutches, ballet flats, and bikinis. (It's clear that the fashionista was promoting this hue long before the collection debuted, based on her Instagram posts.) Since then, deep purple has been hard to miss online—though I have no complaints. After many seasons filled with soft pastels and subtle neutrals, a rich, deep purple feels particularly invigorating, even in the summer. Below, explore six ways to embrace this trend this season, along with some of the best pieces to shop right now.

      **Purple Bikini + Yellow Sarong**

      If your swimwear collection needs an update, starting with a deep-purple bikini is a stylish choice. This rich color pairs well with other vibrant hues, as shown by Devon Lee Carlson’s combo of a purple bikini and a yellow sarong. Prefer a more subtle look? Try adding a white crochet cover-up.

      **Shop the Look**

      - Pacifica by Sunsets: Tiana Triangle Bikini Swimsuit Top

      - Pacifica by Sunsets: Tate Tab Side Bikini Swim Bottoms

      - Le Bop: Biarritz Wrap Skirt

      - MARTHA CALVO: Double Rhodium-Plated Hoop Earrings

      **Purple Miniskirt + Green Button-Up + Lace Bra**

      Here’s another bold outfit idea. While merging multiple vibrant colors might seem daunting, the result can be quite adorable. For example, a purple miniskirt looks great with a green button-up. For a flirty finish, layer a lace bra underneath the breezy top.

      **Shop the Look**

      - THE SEI: Ruched Silk-Satin Mini Skirt

      - Free People: Fiona Mesh Demi Underwire Bra

      - MANGO: Set of 3 Combined Bracelets

      **Purple Briefs + Sheer Black Skirt**

      Adding deep purple is a great way to liven up an all-black ensemble. For a beach-ready vibe, wear purple bloomers or briefs under a sheer black skirt paired with a matching bikini top.

      **Shop the Look**

      - Eloquii: Sheer Printed Organza Skirt

      - Montce: Tori Bandeau Bikini Top

      - Baublebar: Marina Gold Seashell Earrings

      **Purple Button-Up + Sequin Pants**

      Give your classic white button-up a break by opting for a vibrant purple version. For a relaxed weekend look, pair it with your favorite blue jeans. Alternatively, if you want to stand out more, opt for colorful sequin pants.

      **Shop the Look**

      - Eileen Fisher: Linen Classic Collar Long Shirt

      - La Veste: Pippi Sequin Pants Red

      - & Other Stories: Leather Penny Loafers

      - Madewell: Demi-Fine Dome Ring

      **Purple Headscarf + Orchid Dress**

      The headscarf trend continues to shine in summer. This season, try a printed royal-purple one. Pair it with an orchid ruffled dress or matching outfit—purple on purple is always a winning combination.

      **Shop the Look**

      - Dries Van Noten: Fleur Du Mal

      - Heaven Mayhem: Julia Long Pendant Necklace

      - ZARA: Metallic Effect Flat Sandals

      **Purple Tank + Green Bikini Top + Checkered Bloomers**

      Warm weather doesn’t mean you can’t layer. Consider starting with a deep-purple cami over a lime-green bikini top, and add checkered bloomers for extra flair.

      **Shop the Look**

      - MANGO: Cotton V-Neck Tank Top

      - Frankies Bikinis: Cider Bloomers

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Not Blue, Not Red: The Surprising Color That It Girls Are Flocking to This Summer

This surprising color is dominating the wardrobes of It girls this summer—and it's notably simple to style.