I Had Been Keeping Summer’s Most Attractive Dress Trend a Secret, Until Every It Girl Began to Wear It.

      As a fashion editor, there’s a certain satisfaction in wearing a particular silhouette long before it becomes a viral trend, which is precisely how I feel about the resurgence of the rosette dress trend. For those unfamiliar, a rosette refers to a protruding floral appliqué that infuses any outfit, particularly a light summer dress, with a romantic and botanical vibe. My love for them began when I came across Pico Copenhagen, a Danish accessories shop featuring dark lacquered wood that gives the sweet brooches and hairpins it offers a nostalgic apothecary atmosphere. Now, I often incorporate these styles, inspired by candy colors and peonies, onto my jackets' lapels, in my hair as a substitute for ribbons, or simply attach them to my shirts for added dimension. Therefore, when I noticed the first signs of a rosette dress revival, my interest was understandably piqued. Leading the charge is none other than Réalisation Par, a brand celebrated for its ethereal prints and dreamy silhouettes. Their new Mount Street boutique in Mayfair feels like a retail paradise, and it was here, among curated antiques and an analog film photobooth, that Olivia Dean discovered one of the brand's rosette dresses.

      Embracing the effortless elegance and soft glam of the cap-sleeve design, the Grammy Award-winning artist shared a photo of herself wearing it during a tour break in Italy. Declaring the dress as the season's standout style, she contrasted the delicate floral details against the stunning backdrop of Taormina in Sicily, highlighting it as an essential piece for warm-climate clients and chic summer wardrobes. Naturally, trend watchers would recognize that the rosette dress trend is just one of many nostalgic styles reemerging from the late '90s and early '00s. The primary figure advocating this trend in pop culture would undoubtedly be Carrie Bradshaw. Frequently depicted navigating Manhattan—whether catching up with friends over Saturday brunch or exploring the Upper East Side at night with Mr. Big—the beloved fictional columnist was often seen with oversized motifs, making them a defining aspect of her fashion legacy long after the show concluded. (Though there was a brief, memorable return of the rosette in And Just Like That.)

      When a trend gains the approval of the It girl collective for decades, it’s reasonable to acknowledge that rosette dresses are indeed flourishing. Additionally, with Matthieu Blazy translating Gabrielle Chanel’s favorite flower, the camellia, into vibrant colors for his creations at the French maison and Jonathan Anderson at Dior deeply invested in his fashion gardening, this style of nature-inspired dressing has endorsements from the highest spheres of fashion as well. As Harry Styles, another advocate of the trend, noted, everything’s coming up roses…

      Shop the Rosette Dress Trend for Summer 2026:

      A stunning print that will effortlessly integrate into your current summer dress collection.

      The floral embellishment adds the perfect finishing touch to this lovely silhouette.

      With a color palette reminiscent of Monet, this slightly sheer dress will be perfect for any summer occasion, from garden picnics to countryside escapes.

      Reformation

      Freya Two Piece

      Although not technically a dress, this two-piece set offers low effort with high impact.

      Rat and Boa

      Hibiscus Dress

      As I enter my bridal era, this strapless dress from Rat and Boa is exactly the type of piece I’d love to add to my wedding wardrobe.

      MANGO

      Satin Dress With Floral Appliqués

      For a more understated take on this trend, consider this subtle Mango style.

      H&M

      Appliquéd Linen-Blend Dress

      An adorable option designed for cheerful Saturday adventures.

      Rodarte

      Floral-appliqué Sequined Peplum Gown

      Rodarte is known for its feminine silhouettes and whimsical designs, and this column gown beautifully embodies both.

      Discover More:

      Summer Dress