Chloé Portrays "Wild Strength and Unity" in a Romantic Winter 2026 Campaign—Discover the New…

      The moment I viewed Chloé's new winter 2026 campaign, Tom Petty's "Wildflowers" began to play in my mind. The images, taken on a cliffside meadow by Inez Van Lamsweerde and Vinoodh Matadin, perfectly capture the song's essence of comfort, tranquility, and liberation. While the flowers and sea vista are direct references to the song, which Petty penned as a means of escaping a challenging period in his life, my primary focus is on the emotions the visuals convey—a sentiment best described by the designer herself. "For this campaign, my intention was to convey devotion through women, expansive landscapes, and craftsmanship," stated Chemena Kamali, creative director of Chloé, in a press release. "Nature reconnects us with instinct, freedom, and connection. Within that openness, femininity reveals itself with wild strength and unity." With the wind at their backs, models Raquel Zimmermann, Jacqui Louise, Thalita Ferreira, and Sarah Isaksen showcased Chloé's flowing, romantic dresses, plaid coats, embroidered blouses, over-the-knee boots, Paddington bags, and more. Don't forget to mark your calendars: the new winter 2026 collection will launch in September.

      (Image credit: Courtesy of Chloé/Inez Van Lamsweerde and Vinoodh Matadin) "Folkloric influences and the human touch merge to present a vision that is both timeless and deeply connected to Chloé's spirit," the brand noted in a press release.

      (Image credit: Courtesy of Chloé/Inez Van Lamsweerde and Vinoodh Matadin) It's only appropriate that Y2K icon Raquel Zimmermann carries Chloé's reissued Paddington bag, which was first introduced in 2005.

      (Image credit: Courtesy of Chloé/Inez Van Lamsweerde and Vinoodh Matadin) You belong among the wildflowers.

      (Image credit: Courtesy of Chloé/Inez Van Lamsweerde and Vinoodh Matadin) "Bathed in the clarity of winter light, the collection comes to life through movement, ambiance, and shifting elements," stated Chloé in a statement.

      (Image credit: Courtesy of Chloé/Inez Van Lamsweerde and Vinoodh Matadin) "Sculpted by the wind and rooted in their surroundings, the silhouettes appear intuitively in harmony with their environment," the brand added.

      (Image credit: Courtesy of Chloé/Inez Van Lamsweerde and Vinoodh Matadin) "The landscape is not merely a backdrop or a destination but a dynamic force that shapes each movement and frames the collection."

      (Image credit: Courtesy of Chloé/Inez Van Lamsweerde and Vinoodh Matadin) Fall wouldn’t be complete without charming plaids.

      (Image credit: Courtesy of Chloé/Inez Van Lamsweerde and Vinoodh Matadin) Inez Van Lamsweerde and Vinoodh Matadin truly excelled with this campaign.

      (Image credit: Courtesy of Chloé/Inez Van Lamsweerde and Vinoodh Matadin) Ophelia, is that you?

      (Image credit: Courtesy of Chloé/Inez Van Lamsweerde and Vinoodh Matadin) I have a feeling these over-the-knee boots will fly off the shelves in September.