Keep your eyebrow pencil out of the conversation, as these brow gels offer a much more natural appearance.

      If there’s one aspect of my makeup routine that I value above all else, it’s having quick and easy products that provide a natural appearance. However, I’ve had a difficult time with eyebrow pencils. As a devotee of the "no-makeup" makeup look, I typically gravitate toward tinted moisturizers, multifunctional makeup sticks, and glossy lip balms. I can complete most of my makeup in five minutes at most, but my eyebrows always take the longest. I prefer them to appear fluffy and full without looking as if I've applied any product, you know? This leads to me spending time in front of the mirror, trying to create fine, hair-like strokes, and before I realize it, ten minutes have slipped by. That is, until I found a selection of natural-looking brow gels that have transformed my life. Okay, perhaps that's a bit dramatic, but they genuinely have revamped my entire makeup routine.

      These gels provide just the right amount of shape and fluffiness while remaining completely undetectable. They’re the ultimate "your brows but better" product and have deceived many friends and family into thinking I have extraordinary brows. (Trust me, I don’t!). Below, I’ve compiled my tested selection of the best natural-looking brow gels available, so keep scrolling to shop.

      The Best Natural-Looking Brow Gels, Tried & Tested:

      1. Best Overall: Glossier Boy Brow, £22

      2. Best for a Sculpted Finish: Vieve Modern Brow Gel, £23

      3. Best Tinted Brow Gel: Rare Beauty Brow Harmony Flexible Lifting Gel, £19

      4. Best for Lift: Refy Brow Sculpt, £20

      5. Best for Volume: Merit Brow 1980, £21

      1. Glossier Boy Brow

      Best overall

      Pros: Small brush is user-friendly, a variety of shades available, super natural finish

      Cons: Not the strongest hold

      First up is an absolute classic. Glossier Boy Brow is undoubtedly one of the most beloved brow gels, and it's easy to see why. The tiny brush allows you to catch every single hair, and the formula creates a natural, fluffy, and flexible finish, so your brows look subtly defined rather than overly bold. Plus, it comes in seven shades, whether you prefer tinted or clear. I’ve repurchased it for years and don’t intend to stop anytime soon.

      2. Vieve Modern Brow Gel

      This has become one of my top beauty launches of the year, which is a big deal. This brow gel excels at providing a naturally sculpted look; it dries completely clear and lasts all day. I even fell asleep with my makeup on one night (not a good idea), and my brows remained perfectly in place when I woke up. It might not add significant lift or fluffiness, but it polishes your natural brows beautifully.

      3. Rare Beauty Brow Harmony Flexible Lifting Gel

      Best tinted option

      Pros: Lightweight formula, small brush coats every hair, tinted and clear options available

      Cons: You might want some makeup remover nearby if you apply it incorrectly

      If you want a brow gel that provides lift, shape, and tint, look no further. Much like Glossier's Boy Brow, this gel features a tiny brush to cover every hair. In the past, I struggled to find a tinted brow gel that yielded a natural finish, but this lightweight formula achieves just that.

      4. Refy Brow Sculpt

      Refy’s brow gel is marketed as a statement product that gives you a laminated brow look at home. However, I find it incredibly versatile. You can build it up for a bold finish, but a single coat gives a more natural, lifted appearance that holds for hours. I recommend starting with a small amount and gauging how it works for you, but if you love a naturally laminated effect, you can't go wrong with this.

      5. Merit Brow 1980

      Best volumizing option

      Pros: Provides a fluffy finish, adds a subtle tint

      Cons: Would love more shades in the future, not the strongest hold

      If soft, fluffy brows are your aim, this Merit brow gel is a must-try. It offers the right amount of volume for that effortlessly cool look, while making it seem like you've hardly touched them. It doesn’t hold the brows in place as well as others on this list, but I appreciate the flexibility it provides.

      6. Dior Diorshow On Set Brow

      Best luxury option

      Pros: Chic packaging, small brush coats every hair, natural finish

      Finally, we have this gem from Dior. It adds subtle volume and a natural tint to the brows, making it a product I reach for nearly every day. It’s the kind of item you can quickly apply and trust that your brows are well taken care of. Additionally, it feels lightweight while providing great hold.

      Why Trust Us

      At Who What Wear UK, we understand that beauty is not one-size-f