Forecast: This New Perfume Will Be Worn by Every Fashionista This Autumn

      As a beauty editor, I'm fortunate to experience new perfume releases before they hit the market. This allows me ample time to evaluate the fragrances and determine which ones I believe will be popular in the upcoming season. So even though it’s still August, I’ve already identified my preferred autumn perfume, and I predict it will be widely discussed when September arrives.

      Despite being newly launched, I’ve been wearing this fragrance since early July, and the number of compliments I’ve received is countless. I enjoyed wearing it throughout the summer, but the rich, intoxicating scent is particularly suitable for the shift in seasons. The fragrance in question? Byredo Future Memories. Whether you're already a fan of Byredo or entirely new to the brand, I highly recommend continuing to read for my comprehensive review on Byredo Future Memories.

      **Key notes**: Galbanum essence, blackcurrant accord, aldehydes, orris butter, labdanum, orange blossom accord, white vanilla accord, vanilla liquor accord, Madagascar vanilla CO₂, ambrofix, musks.

      **First impressions**: An enchanting scent that elevates vanilla to new dimensions.

      **Smells like**: A cozy autumn day wandering the streets of Soho.

      **If it were an outfit**: A vintage suede jacket.

      **If it were a makeup product**: A brown smoky eyeshadow palette.

      The first aspect that stood out to me when I applied this fragrance was its distinctive approach to vanilla. It lacks the typical sweet, gourmand aroma. Instead, a foundation of vanilla liquor accord, ambrofix, and musks provides remarkable depth, enveloping the senses in this soft yet substantial scent. The opening is bright and juicy, as notes of blackcurrant and galbanum introduce a green, earthy quality. This combination is entirely unexpected, yet when this green facet melds with the creamy, musky vanilla foundation, it creates an exquisite harmony. Initially, I thought I could detect tobacco notes, but I believe it’s the boozy undertone that evokes images of cozy pubs and crackling fires.

      What truly stands out about this scent is how it lingers on the skin. The vanilla is prominent, yet it retains a green, almost woody aspect that prevents it from becoming overly gourmand. Additionally, the robust base ensures it lasts throughout the day. It's the kind of fragrance that draws people to you before you’ve even walked into the room, and, true to Byredo’s style, the bottle is equally attractive. These factors alone make me confident that every fashion enthusiast will be wearing this perfume this autumn.

      **Shop Byredo Future Memories**

      **Key notes**: Galbanum essence, blackcurrant accord, aldehydes, orris butter, labdanum, orange blossom accord, white vanilla accord, vanilla liquor accord, Madagascar vanilla CO₂, ambrofix, musks.

      **Shop More Byredo Scents**

      **Key notes**: Freesia, plum, amber, cashmere woods, Madagascar vanilla beans, cistus oil. A beautiful exploration of vanilla enhanced by enticing notes of freesia, plum, and amber.

      **Key notes**: Plum, cinnamon, leather accord, violet, birch woods, patchouli, vanilla. A true fragrance for autumn and winter that evokes memories of rainy afternoons spent in libraries amidst leather-bound books.

      **Key notes**: Aldehyde, rose centifolia, peony, violet, musk, sandalwood. A wonderfully crisp and clean fragrance I reach for nearly every day.

      **Key notes**: Rose petals, cedarwood, vetiver, silk musk. If you’re drawn to woody scents in autumn, this is the perfect Byredo perfume for you.

      **Why Trust Us**

      At Who What Wear UK, we recognize that beauty is not one-size-fits-all. Our editors have tested thousands of products in skincare, makeup, hair, and nails over the years, collaborating closely with trusted experts—dermatologists, makeup artists, and leading industry insiders—to ensure every guide is well-informed, inclusive, and relevant to you. We prioritize formulas that deliver results, whether they are affordable favorites or luxury investments. Our product selection is based on measurable outcomes, ingredient knowledge, and what we would genuinely recommend to a friend.