From a Chili Lip Plumper to Smoothing Foundations—13 Products That Made the Biggest Impression on WWW Editors in August.

      If August had a beauty aesthetic, it would look like this: natural and minimal skin that feels as smooth as butter, lips akin to stained glass that are so juicy they almost reflect light, and sun-kissed skin that captures the golden-hour glow of twilight. Are you feeling nostalgic for summer yet? The Who What Wear beauty team certainly is, judging by our favorite launches this August. While we are eagerly anticipating fall (think rich hair colors, moody manicures, and suede!), we can't resist highlighting the products that allow us to cling to summer just a bit longer. Naturally, these formulas can easily be used into September—a smoothing serum foundation and chili-infused lip plumper can be enjoyed year-round—but there's no denying that a self-tanning milk, Korean jelly mist, and long-lasting lip tint perfectly embody that late-summer essence. Presenting: the 13 new beauty products that absolutely deserve a spot on your vanity. Jamie Chevron, Senior Beauty Editor

      **Oak Essentials Moisture Rich Emulsion**

      Let me set the scene: I received a small lab sample of Oak Essentials's new Moisture Rich Emulsion on one of the hottest days in July. The idea of applying something "rich" to my easily congested skin made me shudder (acne-prone friends, you understand), but to my delight, the milky, serum-like texture absorbed wonderfully and made my skin look like literal glass. Fast forward to now, and I'm scraping the sides of my unlabeled bottle to get the last drop. Trust me on this!

      **Saie Supersuede Baked Eyeshadow**

      Honestly, I never thought I would be this excited about a single pot of eyeshadow. But Saie's new velvety formula is so richly pigmented and utterly beautiful that it truly makes my heart skip a beat. I've been using this pearly shade called Sorbetto throughout the summer—it’s the perfect muted '90s neutral with just a hint of shimmer.

      **Aora México Acaríciame Más Chili-Infused Solid Lip Gloss Serum**

      For those who love spicy lip plumpers—not the kind that gradually enhance volume, but ones that give you an immediate bee-stung look—you absolutely need to grab this Aora product. Infused with five (yes, five!) types of Mexican chilis and peppermint oil, it makes my lips appear three times their size in just minutes. I have secretly wished for a clear balm since trying and loving the brand's bold red version, and it seems founder Nour Tayara has granted my wish!

      **Farmacy Lip Smoothie Vitamin C + Peptide Lip Balm**

      "As someone who battles dry lips all year round, I'm really enjoying this lip smoothie from Farmacy. The lemon mint scent is refreshingly subtle, and I appreciate the ingredients like peptides, mango seed butter, and vitamin C. The screw-on container lid is a plus since regular tubes can sometimes break and leak in my bag."

      **Pattern Curl Gel Crème**

      "To keep my 3B/3C curls frizz-free during the summer, I've been using this Curl Gel Crème from Pattern. Pattern has been my go-to for over five years, and I hadn’t tried the gel until this month (I really missed out). It provided much more definition and shine than I anticipated, and it smells fantastic."

      **Chillhouse Tips Off Press on Nail Remover**

      "I was initially skeptical about using a press-on nail remover like this one from Chillhouse, but it actually worked great. I tried coffin-shaped press-ons for the first time and learned that the style wasn't quite for me (almond nails are superior, in my opinion). Even though I had put them on just a few days before, I was afraid that removing them too soon would damage my nails. This nourishing remover was a lifesaver, and the nails came off quickly."

      **Prequel AM/PM Moisturizer**

      "I recently tried a variety of Prequel skincare products after three dermatologists recommended the brand to me (it’s true). While I loved almost everything I tested, I developed a particular fondness for the AM/PM Moisturizer. It’s a true “mid-weight” formula—neither too thin nor too rich. It absorbs quickly, isn’t greasy, and works well under makeup. The best part? It’s packed with high-quality ingredients like a ferment-peptide complex, ceramides, glycerin, and polyglycerides that hydrate dry skin and retain moisture. I highly recommend it."

      **Cyklar Self-Tanning Milky Essence**

      "This is the latest self-tanner that not only met but exceeded my strict standards. It's part body serum, part traditional self-tanner, with a milky formula containing nourishing ingredients like ceramides, allantoin, squalane, and papaya oil. Plus, sugar-derived tanning agents create a natural-looking sun-kissed glow. Check