If You Know, You Know: The Fashion Category That Katie, RHW, and Demi All Rave About
It's not very common for me to see celebrities with completely different styles sporting the same fashion pieces. However, when it does happen, I make a mental note, jot it down in my notepad, and share it with my fashion-savvy friends who are genuinely interested. That being said, there's one particular category where Katie Holmes, Rosie Huntington-Whiteley, Demi Moore, and Selena Gomez are on the same page: Falconeri's knitwear. Whether they're walking the streets of New York City, skiing in Aspen, or attending a dinner gathering in Los Angeles, the trendiest A-listers are often seen in Falconeri sweaters, and it's easy to understand why. The brand's well-known ultrafine cashmere is crafted to seamlessly transition across seasons and occasions, featuring a delicate undercoat of Kashmir goat that results in an exceptionally thin, soft, lightweight, and thermoregulating knit. Falconeri has successfully carved out a niche in the cashmere market by promoting a more effortless approach to luxurious knitwear and changing the perception that cashmere is merely a winter fabric. I had the chance to tour Falconeri's facilities in Italy last July, where I witnessed the entire process of creating its celebrity-favorite ultrafine cashmere sweaters from beginning to end. It was an enlightening experience that deepened my appreciation for the quality and meticulousness involved in each item. From the raw fibers to the finished garment, a tremendous effort—specifically 60 minutes per sweater—goes into what may appear to be a simple staple in one’s wardrobe. If you're interested in learning about the process behind these cashmere products and the reasons Falconeri has established itself as an expert in Italian textiles, keep scrolling. Additionally, check out how fashion insiders are styling Falconeri’s collection and explore the top-selling and new items for yourself.
Craftsmanship at Falconeri
It begins in Mongolia, where Falconeri sources its cashmere from hircus goats, selecting only the finest fibers known for their exceptionally soft and lightweight texture. After that, the cashmere is transported to Biella, Italy, a region renowned for its textile craftsmanship, and one of the stops on my Falconeri facility tour. At the factory, the cashmere undergoes numerous processes to achieve the quality, softness, and durability that Falconeri is celebrated for. The fibers are cleaned, spun, dyed, and meticulously blended to attain the brand's signature colors and luxurious feel. Each batch is inspected throughout the process to ensure it meets Falconeri's high standards. Once the yarn is prepared, it's sent to Falconeri's favored facility in Avio, where it is transformed into finished garments. Within the expansive workshop in the stunning Dolomites, skilled artisans carefully construct each piece, detailing every element with precision, from sweater body to arms. The finished garments are then reviewed to ensure they look as beautiful as they feel. The final product is top-tier knitwear designed for fashion enthusiasts seeking quality and comfort without compromising style.
Falconeri and Celebrities
WHO: Katie Holmes
WHO: Rosie Huntington-Whiteley
WHO: Selena Gomez
WHO: Eva Longoria
Shop Falconeri's Ultrafine Cashmere Sweaters
- Ultrafine Cashmere Crewneck Sweater
- Ultrafine Cashmere Turtleneck
- Ultrafine Cashmere V-Neck Sweater
- Ultrafine Cashmere V-Neck Cardigan
- Ultrafine Cashmere and Cotton Reversible Jacket
Shop Falconeri's New Collection
- Mixed Rib Cashmere Cardigan
- Ultrasoft Cashmere Reversible Pants
- Pure Cashmere Ribbed Cape
- Silk Satin Wide-Leg Pants
- Alpaca Wool Coat
- Ultrasoft Cashmere Ribbed Pants
- Ultrasoft Cashmere Knot Dress
- Ultrasoft Cashmere Turtleneck Sweater With Slits
- Pure Silk Wrap Skirt
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If You Know, You Know: The Fashion Category That Katie, RHW, and Demi All Rave About
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