
AllTime's Physicians Formula presents a hymn to timeless beauty
AllTime and Physicians Formula are launching a project that is a true beauty manifesto. AllTime, known for its stylish watches and jewelry, and Physicians Formula, a brand whose cosmetics support skin health and enhance natural radiance, are teaming up to prove that beauty knows no age.
As part of a joint project, the story of ten women comes to life: from a young fourteen-year-old girl to a lady whose age is only a figure in her passport. Each of them is a muse, with a special charm of her generation.
In the lens, they will appear in images where harmony reigns: sophisticated jewelry and watches from AllTime and makeup from Physicians Formula, which complement the unique beauty of our heroines.
This project is not just a photo shoot, but a manifestation of femininity. This is a story about how important it is to appreciate and emphasize your individuality, regardless of age.
Follow our posts on social media to see how spring transforms each of the heroines!

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AllTime's Physicians Formula presents a hymn to timeless beauty
AllTime and Physicians Formula are launching a project that is a true beauty manifesto. AllTime, known for its stylish watches and jewelry, and Physicians Formula, a brand whose cosmetics support skin health and enhance natural radiance, are teaming up to prove that beauty knows no age. As part of a joint project, the story of ten women comes to life: from a young fourteen-year-old girl to a lady whose age…