Wings of the Future: new names in the fashion world

      In Moscow, within the walls of the ALLTIME Museum of Time and Watches, not just an event took place — a spark occurred, from which the future of Russian fashion was ignited. 

      The Kids Fashion Week project conference, the "Edges of the World" and the FASHION LEADERS Competition. MOST has gathered those who believe that talent has no age, and technology has no boundaries. The theme of the event is "How to raise stars? Organizing, producing and supporting creative youth in the fashion world" became the starting point for a conversation about the most important thing: how to give wings to a dream.  

      Elena Sklyarova, founder and producer of KFW, head of the production center "GRANI", opened the dialogue with the words: "This is not a conference — this is a revolution!". She talked about grandiose plans, recalling a quote from Antoine de Saint-Exupery: "We need to infect people with a desire for the endless sea. Then they will build the ship themselves."

      

      Valery Sorokov, director and artistic director of the HRANI Human Rights Center, shared his thoughts on sensing trends and their implementation on stage, as well as creating incredible collections together with his students and revealed the details of the upcoming show. The theme of the upcoming Main Children's Fashion Week of the country, which will be held on March 29-30, is “Urban Birds". 

      This event will be a real celebration of creativity, where new spring collections from Russian designers and famous brands will become inspirations for flying in a dream and in reality. 

      Natalia Potseluyeva, the organizer of the All—Russian competition for young talents BRIDGE, noted the importance of supporting creative youth in the field of fashion, shared the stages of the creation of the competition and stressed that this competition is a bridge between a dream and reality.: "We don't just discover talents — we give them a foothold so they're not afraid to soar," Natalia said.

      The main character of the evening was 14-year-old Diana Logtionova, the winner of the BRIDGE Competition in the Creative category. When the girl, in a voice trembling with excitement, told how she sewed her first collection, the hall froze. "I want my dresses to make people happy," she said, and there was that fire in her eyes that money couldn't buy. 

      The organizers, not hiding their tears, handed her a bouquet. This moment has become a symbol of the whole event: adults are passing the baton to those who dare to dream louder.

      Anton Alfer, co-organizer of the BRIDGE competition, Marina Semaeva, stylist, Yana Huber, designer, and Maxim Andreev, journalist and founder of the Ruskultprom project, also spoke at the event.

      

      

      Maria Imulina, PR Director of the Grani Human Rights Center and the BRIDGE competition, introduced the permanent partners and talked about the advantages of cooperation with fashion projects. Elena Lebedeva, founder of Empire of Childhood, shared information about international development and positive cooperation with the Human Rights Center. These presentations highlighted the importance of cross-cultural interaction and cooperation in various fields and for the development of creative youth. 

      Project partners:

      — ALLTIME has given not only space, but also a metaphor — "time works for those who believe in a miracle."  

      — Physicians Formula and Dermolab reminded us that beauty begins with self-belief.  

      — Econade — healthy lemonades, the natural taste of which could be appreciated by each participant. 

      — Wai Thai — a network of Thai massages.

      — Each participant took books from Bombora Publishing House with them — perhaps they will become the fuel for new ideas.