How friendship becomes a strategy for success: the second CLUB 500 Meeting on the main social connections in business

      On March 30, Moscow will once again become a point of attraction for market leaders and entrepreneurs: The Carlton Hotel will host the second CLUB 500 Meeting dedicated to the phenomenon of friendship in the business world. A question that often remains outside the classical business forums will come to the fore - what connections really help entrepreneurs scale projects, negotiate and build a sustainable business?

      This time, participants will not only have an in-depth analysis of the psychology of partnerships, but also working tools for forming trusting relationships. Friendship as the foundation of successful companies, social capital as the main asset, as well as strategies for building long—term partnerships that go beyond traditional business contracts are on the agenda.



      Key topics: from trust to growth

      The event will be opened by Mikhail Fedorenko, Advisor to the Head of the Federal Antimonopoly Service of Russia, Scientific Director of corporate institutes and former CEO of JSC "Business Environment" of Sberbank. He will explain why, in the world of big deals, friendship is not just a pleasant bonus, but one of the fundamental strategies for the company's development.:



      What unites strong teams, sustainable businesses and communities.

      Why the strongest alliances are built not on calculation, but on trust.

      This makes connections durable and resistant to change.

      What role does friendship play in economics, negotiations, and large-scale projects?



      The expert will propose algorithms and tools that will help entrepreneurs not just expand their business circle, but form an effective network of allies and like-minded people.



      Checklist of trust relationships: how to identify real partners

      Questions about the quality of the environment and the skills of building reliable contacts will be raised by Alexander Kolmanovsky, a leading consultant psychologist, an expert in the field of business and personal relations and a lecturer in the Psychology of Relationships course at Moscow State University. Over more than 20 years of work, he has studied the nature of trusting relationships, helping businessmen, politicians and team leaders overcome communication barriers.

      He will reveal the principles of building long-term relationships that support the largest companies and business communities, and will also help participants identify which connections lead to growth and which become the weak link. Together with him, residents will identify common mistakes that prevent them from building trust.

      Business Psychology and Team Management

      Maxim Feldman, a leading expert in social intelligence and strategic networking, entrepreneur and business mentor, will be one of the key speakers of the second Meeting. In his speech, he will discuss how psychology affects business success, why emotional intelligence is becoming a key skill for managers, and what techniques help form cohesive and motivated teams. Special attention will be paid to the formation of trusting relationships: expanding the network of useful contacts, strengthening existing business ties.

      Homo amicus: friendship as an investment in the future

      The concept of homo amicus — "human friend" — is becoming a new key to understanding successful entrepreneurship. In a world where algorithms predict customer behavior and artificial intelligence selects optimal business strategies, the human factor remains crucial. Friendship in business is not only an emotional support, but also an asset that influences decision—making, the company's growth rate, and resilience in times of crisis.

      Business networking in action

      The CLUB 500 meeting is not just lectures, but a live platform for interaction. Participants will be able to put their knowledge into practice: during the day they will have interactive discussions, thematic round tables and special networking sessions where they can meet future business partners.

      The open discussion format will allow participants to share their cases, ask questions, and gain valuable insights from those who are already using the power of social connections in business.

      Date: March 30, 2025location: The Carlton, Moscow

      Format: expert presentations, interactive sessions, business networking

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