
I’m not suggesting you should stop wearing your Birkenstock Bostons, but a new trend is emerging.
As a fashion enthusiast who prioritizes style over comfort, I have long admired Birkenstock clogs from a distance. I could understand their appeal among fashion-forward individuals, yet they always seemed a bit too casual for my taste. However, after seeing Jennifer Aniston recently pair them with jeans in a seemingly cozy fashion statement, I realized it was time for me to embrace the world of clogs. While browsing the Birkenstock website, I was unexpectedly drawn not to the typical Boston style, but to a new option: the Birkenstock Naples. This elegant design seems ready to take over from where the Boston left off, and I've noticed it gaining popularity among stylish women in my Instagram feed.
For me, the name Birkenstock immediately brings to mind the Arizona. Incredibly popular throughout the 1990s and early 2000s, the double-strapped, buckle-fastened, orthopedic-cork-bed sandals were a common sight, worn by many. Known as the original “ugly dad sandal,” this anti-fashion icon was championed by figures like Kate Moss and Gwyneth Paltrow, who helped transform the Arizona from practical footwear into a symbol of laid-back cool.
Then, the cult-favorite Boston clog surged in popularity, driven by the rise of “Covid-chic” loungewear during the pandemic. While it had a steady yet understated reputation in earlier decades since its launch in 1976, particularly among creatives and healthcare workers, the Boston has firmly established its place in the mainstream fashion footwear arena.
Influencer Lila Weddell sports Birkenstock Naples clogs. Offering Birkenstock’s signature comfort with a polished twist, the Naples caters to those seeking a more sophisticated clog. Inspired by the beloved Boston model, the Naples reimagines the classic clog with a loafer-like silhouette; structured panels and subtle stitching create a refined, put-together look. Available in luxurious suede and oiled leather finishes, this moccasin-style clog maintains Birkenstock’s trademark ergonomically shaped cork-latex footbed, ensuring comfort all day, whether you’re exploring the city or heading to the beach. Priced between £140 and £150, these chic flats match the cost of their original counterparts and are available at all standard Birkenstock retailers. A favorite among fashion insiders, including stylist Débora Rosa, I believe the Birkenstock Naples is about to become a standout in comfort-first fashion—think of it as the more refined, style-savvy relative of the Boston.
Shop Birkenstock Naples:
Birkenstock
Naples Suede Leather
I first noticed this greyish-taupe version on influencer Lila Weddell, and I immediately recognized the allure.
Birkenstock
Naples Suede Leather
If lighter shades aren’t your preference, this classic black version is ready to pick up right where your Boston clogs left off.
Birkenstock
Naples Wrapped Suede Leather
I would pair this concrete-grey design with an oversized white T-shirt and matching white jeans, accentuated with a brown suede belt and complemented by a coordinating bag for a sophisticated, subtly elevated outfit.
Birkenstock
Naples Wrapped Natural Leather Oiled
These shoes are ideal for a minimalist summer look; style them with a tailored skirt and a crisp poplin blouse.
Birkenstock
Naples Wrapped Natural Leather Oiled
This is the perfect weathered brown option.
Shop More Clogs:
Simple yet elevated sophistication. The Row never fails to impress.
Tekla Fabrics
Tekla Fabrics Birkenstock
A chic twist on the classic Boston clog, this pair from Birkenstock’s collaboration with Tekla is perfect for cooler weather, featuring a cozy shearling-lined interior.
A classic clog shape enhanced by striking stud detailing, which I absolutely adore.
Sezane
Taylor Clogs - Chocolate - Smooth Cowhide Leather - Sézane
This heeled style from Sézane is another favorite among the fashion set, offering a Chloé-inspired look on a budget. The foot strap ensures comfort, while the chunky platform sole and heel provide added height and elegance to any summer ensemble.
These are perfect for pairing with your favorite linen trouser and shirt combination for a relaxed daytime appearance.
Ancient Greek Sandals
Classic Closed Clog
Ancient Greek Sandals is celebrated for its timeless summer footwear. This pair exudes Grecian charm and comes in vibrant shades of orange, green, and ruby.













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I’m not suggesting you should stop wearing your Birkenstock Bostons, but a new trend is emerging.
Summer attire focuses on comfort, and Birkenstock Naples clogs are gaining popularity among influencers as the chic and refined flat-shoe style for the summer months. Explore and purchase them here.