
6 Summer Prints You’ll See Everywhere—From Happier Grocery in NYC to LouLou in Saint-Tropez
As the hyper-minimal, stripped-back aesthetic slows, we are witnessing a revival of personality-driven fashion. This is manifesting in various forms, from bag charms to tassel necklaces and bolder colors. Another sign of the resurgence of individuality in style this summer is the abundance of prints. Instead of a singular print trend dominating the season, a variety of print styles are emerging. Iconic heritage patterns are experiencing a significant comeback, such as Burberry’s distinctive checks, Pucci’s striking geometric designs, and Missoni’s zigzags. Nostalgia is resurfacing with revisited prints like gingham and polka dots. Additionally, the fashion community is finding new ways to style printed scarves, notably by tying a printed satin scarf around the waist as a belt. Below, we highlight the summer print trends that are favored by style insiders, whether they are shopping at Happier Grocery in NYC or relaxing at LouLou in Saint-Tropez.
Heritage Checks
Under the direction of Daniel Lee, Burberry is reviving its classic check print. This summer, the brand's checked bikini has become a must-have vacation purchase.
Burberry Check Triangle Bikini
Burberry Check Silk Scarf
Vibrant Geometric Prints
Another way fashion enthusiasts are embracing heritage prints is through the timeless geometric patterns of Pucci and Missoni, which have been reinvented over the years.
Pucci Iride-Print Silk Mini Skirt
MISSONI Mare Fringed Striped Crochet-Knit Triangle Bikini
Polka Dots
Fashion is experiencing a nostalgic revival as designers revisit enduring styles from the past, including classic prints like polka dots.
DÔEN Tahlia Belted Polka-Dot Silk-Blend Twill Midi Dress
Scarf Prints
This trend focuses less on the print itself and more on its styling. Fashion insiders are revitalizing satin scarves by tying them around the waist instead of using a belt.
SAINT LAURENT Printed Silk-Satin Scarf
Hermès Les Chevaux Dechaines Scarf 90
Colorful Stripes
Insiders' favorites, The Row and High Sport, have created some of the season's most viral items with their striped bags and shorts. Each piece incorporates classic stripes with a burst of color.
THE ROW Barn Mini Leather-Trimmed Striped Mesh Tote
HIGH SPORT Savannah Striped Cotton-Blend Shorts
Gingham
Gingham made its way into fashion insiders' wardrobes early in the summer, with notable pieces from Dôen and Alaïa in red and white hues that seem perfect for travel.
DÔEN Belline Check Midi Dress


















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6 Summer Prints You’ll See Everywhere—From Happier Grocery in NYC to LouLou in Saint-Tropez
These patterns are characterizing the season.