Introducing Samina Virk: The Chief Executive Officer and Chief Marketing Officer of Vestiaire Collective in the U.S.
Welcome to Second Life, a podcast that highlights accomplished women who have made significant career transitions and confidently adapted to change. Hosted by Hillary Kerr, co-founder and chief content officer of Who What Wear, each episode provides insights from women who are leaders in their respective fields. Subscribe to Second Life on Apple Podcasts, Spotify, or wherever you listen to your podcasts to stay updated.
Samina Virk, U.S. CEO and chief marketing officer of Vestiaire Collective, is a formidable figure in the fashion industry, holding two esteemed positions as reflected in her title. Her journey began as a young girl captivated by fashion, sewing her own clothes, and aspiring to work in the industry. However, Virk soon discovered that her true talents were in the strategic convergence of fashion and technology—an insight that would influence her career trajectory.
Virk's early career took her into the tech sector during the rise of e-commerce, where she developed her skills at digital agencies. Eager to blend her passion for fashion with her technical expertise, she pursued an MBA, which proved to be a crucial step that led her into the retail sector. While in graduate school, she participated in Target’s MBA Merchandising Program, which transitioned into a full-time position on its marketing team. At this major retailer, Virk flourished, managing high-profile designer partnerships and advocating for emerging talents by providing them with essential resources.
Her interest in the circular economy brought her to the resale market, a field teeming with opportunities. In 2011, she joined eBay, where she led the launch of its fashion vertical team, establishing her as a pioneer in resale. She then moved to the Paris-based global luxury resale platform, Vestiaire Collective, with the goal of introducing the brand to the U.S. market. At Vestiaire Collective, Virk laid a strong groundwork for its success in America before briefly leaving in 2021 to take on the role of Global CMO at Threads Styling.
In 2023, she made her return to Vestiaire Collective, taking on dual responsibilities as North American CEO and chief marketing officer. Her vibrant leadership and capacity to manage executive duties have been vital in enhancing the platform’s visibility in the U.S. luxury resale industry.
Tune in to the latest episode of Second Life to discover how Virk emerged as a prominent voice in the fashion sector and how she navigates her two remarkable roles.
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Introducing Samina Virk: The Chief Executive Officer and Chief Marketing Officer of Vestiaire Collective in the U.S.
Listen to her story here.