Apologies, Cherry! The most stylish new perfumes have chosen blackberry as the top fragrance note for fall.

Apologies, Cherry! The most stylish new perfumes have chosen blackberry as the top fragrance note for fall.

      So far, 2025 has been characterized by everything cherry-related. I'm referring to "cherry blossom makeup," black cherry lipstick, cherry-red nails, and, of course, cherry perfumes. (By the way, my favorite is Phlur's Cherry Stem Eau de Parfum; it’s juicy, warm, and luxurious, and I’ve been wearing it frequently.) Recently, however, it appears that the trend is shifting, and the internet's fascination with cherries is evolving. While still fashionable, the newest and trendiest makeup items, nail shades, and perfumes are now focusing on a different fruit: blackberries. They are just as sweet and luscious as cherries but have a darker, jammy, and moodier profile. Blackberries are a natural evolution for the fruit-centric beauty market. Evidence of this can be found in the fragrance world, where new and reimagined blackberry scents are emerging from trendy brands like Dior, The 7 Virtues, Gisou, and others. Yes, blackberry-girl fall is upon us, and I have insights into the best fragrances to suit this vibe. Keep reading.

      **The Top 5 Picks**

      - **Best New Blackberry Scent:** Dior Miss Dior Essence

      - **Best Sophisticated Blackberry Scent:** Jo Malone Blackberry & Bay Cologne

      - **Best Clean Blackberry Scent:** The 7 Virtues Blackberry Lily Eau de Parfum

      - **Best Body Mist:** Henry Rose Blonde Barry Body Spray

      - **Best Blackberry Hair Perfume:** Gisou Lavender Berry Honey Hair Perfume

      ### The Best Blackberry Perfumes

      **Best New Blackberry Scent: Dior Miss Dior Essence**

      **Key notes:** Blackberry, elderflower, jasmine, smoked oakwood

      Fans of the original Miss Dior Eau de Parfum ($115) may initially dismiss this new version, but I urge them to reconsider. This iteration is fruitier and darker than its predecessor and deserves equal recognition. The jammy blackberry note is front and center, followed by honeyed elderflower, gentle jasmine, and smoky oakwood. I describe the original Miss Dior as "sweet," while this one feels "bold." Both are sophisticated in their own ways. This new fragrance fits into the chypre category, known for its complex, mysterious, and enchanting qualities, typically featuring fruity top notes, floral middle notes, and earthy or mossy base notes. As a reference point, Frederic Malle’s renowned *Portrait of a Lady* is considered a chypre scent.

      **Best Sophisticated Blackberry Scent: Jo Malone Blackberry & Bay Cologne**

      **Key notes:** Blackberry, bay leaves, cedarwood

      Jo Malone's Blackberry & Bay Cologne is iconic. True to the brand's aesthetic, this fragrance is soft, subtle, and sophisticated. The presence of ripe blackberry is expected, yet the accompanying green, herbal note adds a delightful and elevated touch. It’s as if I can sense both the berries and the leafy stems surrounding them. It evokes the scent of a luxury bed and breakfast in the English countryside.

      **Best Clean Blackberry Scent: The 7 Virtues Blackberry Lily Eau de Parfum**

      **Key notes:** Blackberry, blackcurrant, lily of the valley, rose, caramel, cedar

      The 7 Virtues is known for its clean, sustainably-sourced fragrances. Their scents are hypoallergenic, vegan, cruelty-free, and gluten-free, crafted without phthalates, parabens, sulfates, formaldehyde, or UV inhibitors, and are made with sugarcane alcohol. Impressively, they formulate their perfumes with over 20% pure fragrance oil for lasting impact (the brand claims their scents last 24 hours and can linger for up to 72 hours). This particular one, Blackberry Lily, was re-released due to popular demand. The prominent blackberry is paired with blackcurrant, which has a similar but more tart scent. This gives it a strong fruity character, complemented by a sweet and almost aquatic lily of the valley note, along with a fresh (not powdery) rose. It exudes a serene, peaceful quality, making it an ideal choice for those who typically shy away from fruity fragrances.

      **Best Body Mist: Henry Rose Blonde Barry Body Spray**

      **Key notes:** Blackberry, blackcurrant bud, nectarine, blood orange, musk

      Imagine if a blackberry and a clementine were blended together – this body spray captures that essence. This juicy, warm, and elevated fragrance is among my favorites from Henry Rose (which is significant, considering I own nearly every fragrance from this clean, gender-neutral fine fragrance line). It encapsulates the aroma of an orange orchard, ripening blackberry bushes, and warm sunshine, all neatly packaged in a bottle.

      **Best Blackberry Hair Perfume: Gisou Lavender Berry Honey Hair Perfume**

      **Key notes:** Blackberry, lavender, ginger, honey

      This is currently my go-to hair perfume. The smooth notes of lavender, jam

Apologies, Cherry! The most stylish new perfumes have chosen blackberry as the top fragrance note for fall. Apologies, Cherry! The most stylish new perfumes have chosen blackberry as the top fragrance note for fall. Apologies, Cherry! The most stylish new perfumes have chosen blackberry as the top fragrance note for fall. Apologies, Cherry! The most stylish new perfumes have chosen blackberry as the top fragrance note for fall. Apologies, Cherry! The most stylish new perfumes have chosen blackberry as the top fragrance note for fall. Apologies, Cherry! The most stylish new perfumes have chosen blackberry as the top fragrance note for fall. Apologies, Cherry! The most stylish new perfumes have chosen blackberry as the top fragrance note for fall. Apologies, Cherry! The most stylish new perfumes have chosen blackberry as the top fragrance note for fall. Apologies, Cherry! The most stylish new perfumes have chosen blackberry as the top fragrance note for fall. Apologies, Cherry! The most stylish new perfumes have chosen blackberry as the top fragrance note for fall. Apologies, Cherry! The most stylish new perfumes have chosen blackberry as the top fragrance note for fall.

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Apologies, Cherry! The most stylish new perfumes have chosen blackberry as the top fragrance note for fall.

In Fall 2025, blackberry is undoubtedly the most fashionable fruit scent. Click here to discover why this deep, sweet, and jam-like aroma is undeniably stylish.