If you’re a classic dresser who appreciates The Row, COS, and Toteme, you should be aware of these 7 minimalist brands.

      If there’s one skill editors acquire while working at Who What Wear UK, it’s the art of creating the quintessential capsule wardrobe. Having been an editor here for nearly four years, I’ve honed my ability to curate the essentials. Whether it’s a pair of tailored trousers from COS, the finest loafers, or a bag from The Row, these brands provide timeless, elevated basics that can be dressed up or down and worn repeatedly. But what do you do when you start feeling bored with the obvious options? What happens if you prefer to avoid the brands that everyone else is wearing? The solution lies in discovering lesser-known yet equally fantastic brands that offer high-quality, timeless pieces with a modern twist. Although I’m someone who loves trends, I rely on these staples as the foundation for my daily outfits. From chic cashmere brands to luxe sweats ideal for airport travel and more, I’ve scoured Instagram to see what the most stylish individuals in London, Paris, and New York are wearing, compiling a list of the most elegant minimalist brands. So, here are 7 alternative minimalist brands to watch in 2026.

      1. **Lisa Yang**

      **Style Notes:** When perusing selections on Net-a-Porter, one brand continually captures my attention: Lisa Yang. This label specializes in creating simple yet elegant staples in exquisite colors—whether in neutrals or unexpected shades like pale pink, ultraviolet, or olive green—focusing primarily on cashmere while also offering a few satin and silk pieces with lasting allure.

      2. **Meshki**

      **Style Notes:** Ideal for minimalists shopping for special occasions, Meshki is the Australian brand favored by influencers for stylish, wearable one-pieces and separates that are both effortless and glamorous yet affordable. Known for its tailored offerings, Meshki designs contemporary, figure-hugging garments with sculptural and floral details in subtle color palettes.

      3. **DONNI**

      **Style Notes:** This essentials brand, cherished by women in L.A., sums up its identity with the tagline: "comfortable, casual, cool." Founded by Alyssa Wasko in 2009, it began with a simple scarf and now features collections of loungewear, jackets, basic tees, and impeccably designed flannel shirts—my personal favorite being the taffeta drawstring cargo pant.

      4. **InWear**

      **Style Notes:** Committed to creating clothing that transcends seasons, Copenhagen brand InWear epitomizes timeless Danish minimalism. Whether you’re in search of a stylish black coat, a pinstripe suit, or elegant knits, InWear has it all. Offering luxurious quality at a more affordable price point, this label stands out for its craftsmanship.

      5. **Freja New York**

      **Style Notes:** During a work trip to New York last year, I noticed numerous women carrying Freja New York bags on almost every street. With their sleek, minimal designs crafted from sumptuous leather, these bags, while simple, are captivatingly elegant—striking a balance between classic and contemporary. After researching, I discovered they are priced between £250-400, situating them within the 'affordable luxury' category.

      6. **Stylein**

      **Style Notes:** If Scandinavian minimalism appeals to you, Stylein is a brand you should know. Established in Stockholm 25 years ago, it has become a go-to in the Nordic region for elevated, timeless pieces. However, "minimalist" doesn’t mean "boring." From luxurious leather two-pieces to incredibly soft cashmere, the true beauty of Stylein lies in its textures—perfect for creating effortlessly chic ensembles.

      7. **Fforme**

      **Style Notes:** Another noteworthy label from New York City, Fforme offers tasteful clothing that extends its reach far beyond the U.S. Representing the essence of quiet luxury, it is a favorite among some of New York City's best-dressed influencers. With tailored pants and satin dresses in shades of cream, black, and crimson, fans of Toteme, The Row, and Khaite will certainly appreciate Fforme.