The 18th season of the Main Children's Fashion Week, organized by the GRANI production center of Elena Sklyarova and Valery Sorokov, successfully concluded in Moscow.
A large-scale event in the fashion industry brought together leading designers from Russia, premium brands, and young models, dedicated this year to the philosophy of lightness, tenderness, and authenticity. The special atmosphere of the celebration was created by both professional models and celebrity guests, as well as their children, who walked the runway for the first time.
The organizers proclaimed the atmosphere of the season as "Lace Stories," with the main theme being a return to live creativity in the era of digital technologies.
Opening the event on March 7, project producer Elena Sklyarova outlined the main mission of the 18th season:
"Today, when artificial intelligence creates visual content and even entire collections, it is fundamentally important for us to remain true to working with live people. This season, we focused on purity, lightness, and tenderness. On what comes from heart to heart, and delicate lace became the best metaphor for this fragile yet strong connection."
The organizers paid attention to every detail: from the carefully crafted lighting architecture that highlighted the texture of the fabrics to the specially selected musical accompaniment that created the right mood without overwhelming the perception. The choreography of the walks was designed to emphasize the uniqueness of each brand while maintaining the integrity of the entire event. The professionalism of the GRANI production center team allowed the audience to forget that they were at a children's event, as the level of organization was on par with the fashion weeks of European capitals.
The first day of Fashion Week was entirely dedicated to young talents and children's clothing designers. On the runway, new collections were presented by: Svetlana Anokhina, "Barbaris," Marina Almazova, ID.24.04, BALABALA, Elena Melyakina, Choupette, Natalia Borovikova, ALESSANDRO BORELLI, "Zayats," Grace, HAPPY BABY, and others.
Makeup was handled by the brand ERBORIAN.
ERBORIAN, the iconic Korean-French premium cosmetics brand, also served as the official key partner of the Main Children's Fashion Week. Over the course of two days, Erborian not only delighted visitors and guests with numerous gifts but also created true beauty backstage, ensuring that the models looked radiant and well-groomed before stepping onto the runway.
A special event on the first day was the debut on the runway of the daughter of famous actor Daniil Vorobyov. The young model participated in the show of one of the leading brands, demonstrating confidence and artistry worthy of a professional model.
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