"Aussie Girl Glam" is the sun-kissed makeup look I’m eager to experiment with this summer.

      Instagram and TikTok trends may fade away, but some have the strength to endure. One such trend is "Aussie girl glam." This effortlessly stylish aesthetic captures the natural, sunlit essence of summer in a sophisticated manner. It has all the features of a viral sensation: 1) an appealing name, 2) endorsement from makeup artists, and 3) outstanding suitability for everyday wear. Additionally, it possesses cultural authenticity. "Aussie girl glam" is not just a random online trend; it enjoys popularity within its specific region. According to Australian-born, NYC-based makeup artist Bronte Scullion, it represents one of the most prevalent makeup styles in the Australian beauty scene. "It's profoundly influenced by the sun and warmth present in Australia, which naturally reflects in our makeup choices, prioritizing glowing, bronzed, and creamy skin." In fact, she notes it is frequently the preferred look for editorial shoots. "Many Australian photo shoots aim for warm, radiant skin tones," she explains. Tanielle Jai, a Queensland-based makeup artist and founder of her own beauty brand, concurs that Aussie girl glam originated on set during photoshoots. "Many of the viral looks you see are crafted during brand campaigns, where makeup artists focus on achieving a fresh, bronzed, and effortlessly beautiful appearance on camera," she shares. "I’ve participated in commercial photoshoots for over a decade, and while some take place indoors, many are outdoors in the heat. Since the days can be lengthy, the makeup needs to be breathable, photograph well, and be easy to touch up throughout." Aussie girl glam is on track to become one of the dominant beauty trends for summer 2026 and beyond. Keep reading to learn all you need to know about this trend before it takes over your feed, courtesy of three top makeup artists.

      Kelli Anne Sewell is creating an Aussie Girl Glam tutorial for her app, Makeup By Kelli Anne. (Image credit: Kelli Anne Sewell) Aussie Girl Glam Defined The experts agree that three key descriptors for Aussie girl glam are warm, sun-kissed, and effortless. Scullion adds "lived-in" to that list. "[It] appears effortless rather than overly structured. The look is minimal yet thoughtfully executed regarding placement. It draws heavily from Australia’s climate and coastal lifestyle, resulting in a softer, more radiant style." Jai shares this sentiment. "Living in Australia, particularly in Queensland, where it feels like summer most of the year, the emphasis is on lightweight, breathable makeup that enhances your natural skin rather than masking it." Recently, Kelli Anne Sewell, a celebrity makeup artist and founder of the Makeup by Kelli Anne app, released a tutorial on how to achieve authentic Aussie girl glam. "Aussie girl glam comes directly from the top Australian makeup artists," she states. [Australian makeup artist] Jenna Bellhouse joined me on my app, Makeup By Kelli Anne, to recreate a signature Aussie girl glam look and explained that this is the exact style every makeup artist gets requested to do on set. Bronzed skin with freckles and warm tones. It’s fresh and undeniably sexy. Think of it as hot-girl bronzed summer glam."

      (Image credit: Bronte Scullion) Key Components of Aussie Girl Glam The most crucial aspect of Aussie girl glam is (surprise!) bronzer. Or, as Sewell puts it, "lots of bronzer." However, the placement of the bronzer and its blending with other makeup products on the skin are even more important. (Hint: Sewell suggests applying it liberally—even in places you would typically use contour.) Let Sewell, Scullion, and Jai explain the specific Aussie girl glam routine they follow. "Several key elements bring Aussie girl glam to life," Scullion explains. "Primarily, it’s about cohesiveness, especially between the eyes and cheeks. I always try to use multi-purpose products to keep the routine effortless."

      (Image credit: Bronte Scullion) Step 1: Complexion After preparing the skin, the experts begin with foundation. Scullion prefers a radiant, buildable foundation like the Dior Backstage Foundation ($45). Jai opts for a "one-layer makeup look," which means forgoing foundation in favor of a lightweight skin tint like the Chanel Les Beiges Water-Fresh Tint ($72). "Conceal only where necessary, then add warmth and dimension with bronzer." Here’s the key point: the bronzer should be applied almost everywhere, but not in a messy or overly muddy way. It should be brushed or dabbed on evenly and thoughtfully. "Add warmth and dimension to the face with bronzer," Jai advises. "Don’t be intimidated by bronzer—apply it to the forehead, cheeks, nose, eyes, and lips."

      Tanielle Jai Bronzour: Cream Bronzer All three experts use and endorse Jai's Bronzour ($59