"Aussie Girl Glam" is the sun-kissed makeup style I'm excited to experiment with this summer.

      Instagram and TikTok trends may be fleeting, but some manage to endure, and "Aussie girl glam" is among them. This aesthetic, characterized by its low-effort, high-impact approach, emulates the natural, sun-kissed vibe of summer in a polished manner. It encapsulates all the features of a viral trend: 1) a memorable name, 2) endorsement from makeup artists, and 3) outstanding wearability. Furthermore, it boasts cultural authenticity; "Aussie girl glam" is not just an Internet-created fad but enjoys popularity in its specific region. According to Bronte Scullion, an Australian-born, NYC-based makeup artist, this style is prevalent in the Australian beauty sector. She explains, “It’s heavily influenced by the warmth and sunshine we experience in Australia, which is reflected in our makeup choices that prioritize glowing, bronzed, and smooth skin." In fact, she notes that it is frequently requested for editorial work. "Many Australian photo shoot briefs emphasize warm, radiant skin tones," she adds.

      Makeup artist Tanielle Jai, based in Queensland and founder of her own beauty brand, concurs that "Aussie girl glam" originated from set experiences during photo shoots. "The viral looks you see are often crafted on set for brand campaigns, where makeup artists aim to create fresh, bronzed, and effortless skin appearances on camera," she says. "Having worked on commercial shoots for a decade, I’ve noticed that while some are indoors, many occur outdoors in high temperatures. The long hours require makeup to be breathable, photograph beautifully, and be easy to touch up throughout the day." “Aussie girl glam" is predicted to be a leading beauty trend for summer 2026 and beyond. Read on to discover everything you should know about this trend before it dominates your feed, through insights from three leading makeup artists.

      Kelli Anne Sewell produces a tutorial for Aussie Girl Glam on her app, Makeup By Kelli Anne. The experts agree that the three best descriptors for Aussie girl glam are warm, sun-kissed, and effortless. Scullion adds "lived-in" to the list. "[It] feels uncomplicated rather than overly structured. The look is minimal yet very deliberate in its application. It draws significant influence from Australia’s climate and coastal lifestyle, resulting in a softer, more luminous approach." Jai shares a similar view. "Living in Australia, where summer seems to last most of the year, especially in Queensland, the emphasis is on lightweight, breathable makeup that enhances the natural skin instead of masking it." Recently, Celebrity Makeup Artist Kelli Anne Sewell shared a tutorial on how to achieve genuine Aussie girl glam, stating, "This trend comes straight from the finest Australian makeup artists." She recounted how Australian makeup artist Jenna Bellhouse joined her app, Makeup By Kelli Anne, to recreate a signature Aussie girl glam look on her, noting that this style is a common request on set: bronzy skin, freckles, warm hues. “It looks fresh and incredibly appealing—think hot-girl bronze summer glam.”

      The Fundamental Components of Aussie Girl Glam

      The key component of Aussie girl glam is, unsurprisingly, bronzer—or "a lot of bronzer," as Sewell puts it. More crucial, however, is how the bronzer is applied and blended with other makeup on the skin. (Sewell suggests applying it universally, even in areas where you’d typically use contour.) Let Sewell, Scullion, and Jai guide you through the specific Aussie girl glam technique they recommend. "A few essential elements really bring Aussie girl glam to life," Scullion explains. "Above all, it’s about cohesiveness, particularly between the eyes and cheeks. I tend to use multi-functional products to keep the routine seamless."

      Step 1: Complexion

      Following skin prep, the experts begin with foundation. Scullion prefers a radiant, buildable foundation like the Dior Backstage Foundation ($45). Jai opts for a "one-layer makeup look," which means she forgoes foundation in favor of a lightweight skin tint, specifically the Chanel Les Beiges Water-Fresh Tint ($72). "Only use concealer where absolutely necessary, followed by bronzer to bring warmth and dimension to the face." Here’s the crucial part: the bronzer should be applied widely but in an intentional and neat manner. "Add warmth and dimension with bronzer," Jai advises. "Don’t hesitate to apply it to your forehead, cheeks, nose, eyes, and lips."

      Bronzour: Cream Bronzer

      All three experts use and recommend Jai's own Bronzour ($59), a unique cream formula that adds warmth to the skin. Jai suggests applying it generously, even substituting it for foundation. This tactic helps maintain a fresh, natural, sun-kissed appearance—never cakey. To complete the complexion, a sweep of cream blush is essential. The experts