As a parent employed in the fashion industry, I find this collaboration on designer strollers to be absolutely fantastic.
As a father to a 2-year-old and the shopping director at Who What Wear, I take great pleasure in the intersection of everyday parenting essentials—such as a top-tier stroller—and fashion. Enter Bugaboo and Kith. After the immediate sellout of their first collaboration, these brands are joining forces again to introduce a stylish update to Bugaboo’s Butterfly 2 Travel Stroller along with its changing bag. I find the Butterfly Stroller ideal for its compact design (perfect for travel). And with the custom Kith monogram fabric? Absolutely done.
"The outcome is a stroller that caters to the requirements of contemporary families—featuring impressive functionality, refined details, and designed to navigate seamlessly through daily life and travels," elaborated Jeanelle Teves, Bugaboo’s Chief Commercial Officer. Keep scrolling to check out this thrilling collaboration. It will be available for purchase on Monday, June 22, at 11 a.m. in select stores, online, and on the Kith app in the time zones of New York, London, Paris, and Tokyo. But you'll need to move quickly, as it is sure to sell out. Kith and Bugaboo!
(Image credit: Kith and Bugaboo)
(Image credit: Kith and Bugaboo)
(Image credit: Kith and Bugaboo)
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As a parent employed in the fashion industry, I find this collaboration on designer strollers to be absolutely fantastic.
Alright, Bugaboo and Kith.
