Great to see you! The It Bag—this is the Chanel style that’s dominating the fashion scene.

      The 2025 It Chanel bag has officially arrived. I’m referring to the aptly named Chanel 25 bag. As a notable design from the spring/summer 2025 show in Paris, the hobo style—featuring Chanel's signature quilting, a chain strap, the classic CC closure, and cargo details—is rapidly gaining status as an It-bag. Dua Lipa and Jennie lead the campaign for the Chanel bag, photographed by David Sims and directed by Gordon von Steiner. Dua Lipa was also seen carrying the bag at the Chanel haute couture show in January, solidifying its esteemed status among fashion enthusiasts. A colleague of mine recently tried the Chanel 25 bag in all sizes (which are small, medium, and large and available in various colors). Additionally, other style icons are beginning to sport this modern and spacious silhouette. Keep scrolling for a closer look at the Chanel 25 bag, featuring visual inspirations on how fashion influencers are styling it. Aimee Song showcases a trendy outfit with capri pants, two-tone heels, and a wrap, perfectly complemented by the sought-after new Chanel bag. (Image credit: SEBASTIEN DUPUY/Getty Images) Here’s Dua Lipa flaunting her Chanel look during the haute couture show. Kelsey Merritt’s outfit is simple yet effortlessly chic, also featuring Chanel's It moccasins. (Image credit: Christian Vierig/Getty Images) Hollie Mercedes Peters styles the Chanel 25 bag with layered attire during Copenhagen Fashion Week. Our Associate Director of Special Projects, Kristen Nichols, tested the Chanel 25 bag with a classic look, pairing it with a trench coat, jeans, and Chanel flats. A Closer Look at the Chanel 25 Bag (Image credit: Chanel) (Image credit: Chanel) (Image credit: Chanel) (Image credit: Chanel) (Image credit: Chanel) (Image credit: Chanel) (Image credit: Chanel)