"Dream Island" presents the social campaign "Be Close. Be Together"

      Ahead of the new school year, the cultural and entertainment cluster Dream Island is launching the communication campaign "Be Near. Be Together."

      For a month, the amusement park’s social media will post weekly short films whose main characters will be families. A total of five videos about the most valuable thing — time spent together — are planned for release. They will present stories of families with children of different ages — from five to 18.

      Children and teenagers will talk about how important the support of loved ones is in new undertakings. Parents, in turn, will show how quality shared leisure time affects not only family relationships but also allows them to delight their inner child.

      The initiative aims to motivate parents to spend time together more effectively and to vividly demonstrate how genuine interest and emotional involvement make it possible to establish contact with children of any age.

      "Every day Dream Island welcomes thousands of visitors, and we see that families make up 50% of the total number of guests. The other half are groups of friends. Through the stories of the characters in our short films we want to show that the amusement park is a place where magical memories for a lifetime are created, and to remind everyone how important this time spent together is," comments Ekaterina Loshkaryova, Deputy General Director for Marketing Communications at Dream Island.

      The series will open with the short film "Be Near. Be Together", which will present the story of a family visiting the amusement park "with" and "without" smartphones. The video is dedicated to how important it is for parents to focus their attention on shared leisure without getting distracted by other matters.

      The video was published on Dream Island’s social media on August 19.