If you've ever desired to carry the fragrance of a Miu Miu icon, the brand's playful new scent captures that essence in a bottle.

      The Miu Miu aficionado is characterized by oval tortoiseshell glasses, bullet cone bras, and pleated skirts paired with swimwear. They enhance their look with shimmering glitter nail polish and gold brooches, with a fur stole draped elegantly over their arm. But what scent embodies such an icon? Perhaps a luxurious mix of strawberry, gardenia, and brown sugar with a hint of playful rebellion (or so the brand suggests). Allow me to introduce Miu Miu Beauty’s Miutine Eau de Parfum—a "twisted" chypre that encapsulates the brand's youthful, quirky spirit perfectly. The house has a reputation for crafting instant classics (yes, those spectacles!), and I would bet that this fragrance is on its way to becoming a viral sensation, so don’t delay. Below, uncover what is sure to be the year’s most sought-after perfume. (Image credit: Chaumont Zaerpour)

      Miutine derives its name from the French word "mutine," meaning "to rebel," and its scent profile evokes a sense of mischief: It has a chypre structure (a combination of citrus, floral, and woody notes) bolstered by wild strawberry and brown sugar, adding an unexpected jammy, irresistible quality. "The elegant, radiant floral bouquet is infused with a juicy, untamed, and vibrant strawberry, while the modern mineral moss intertwines with the distinctive chypre signature, embodying ultimate chic," explains master perfumer Dominique Ropion regarding the composition. The outcome? A warm, fruity-floral gourmand that defies categorization—much like a Miu Miu wearer who exudes effortless cleverness and bold self-assurance.

      That wild strawberry note is especially enchanting, as it originates from the rare "Mara des Bois" variety, available for harvest only once a year. Esteemed among French pastry chefs for its rich, melt-in-your-mouth flavor, in Miutine, it creates a lively opening before the alluring gardenia reveals itself. (Rest assured, you won’t resemble a strawberry tart.) (Image credit: Chaumont Zaerpour)

      "The concept behind the fragrance emerged from the fascinating contrast between the most audacious fruit, strawberry, and the most elegant flower, gardenia," Ropion continues. He notes that despite their differences, these two notes harmonize beautifully, both containing fruity lactones, floral characteristics, and even green notes like hexenol. "This surprising synergy among the ingredients was the core inspiration for the fragrance," he elaborates.

      Edible, earthy notes (brown sugar, bourbon vanilla extract, and patchouli) provide a warm, sophisticated dry-down that is rich without being overly sweet. Ropion describes it best as a "textured creamy addiction." (Image credit: Chaumont Zaerpour)

      Capturing the essence of a brand—especially one as unique as Miu Miu—within an invisible accessory like fragrance is no easy task, but Miutine certainly succeeded in doing so. The blend's twists and turns cleverly reflect the house's playful aesthetic, demonstrating the strength of embracing the unexpected. Emma Corrin, serving as the campaign's face, further communicates this message, as the Golden Globe-winning actor and Miu Miu ambassador embodies the brand's joyful sophistication perfectly. "The scent captures all the qualities I cherish and admire most in myself and others: rebellion, self-expression, and originality. It's made for free spirits," they stated in a release.

      The fragrance officially launches on August 21, but you can join the Sephora waiting list now to be among the first to purchase it once available—something I highly recommend, as this blend has "sellout risk" written all over it. Miutine is enigmatic and unapologetic, mirroring a Miu Miu character who refuses to be limited. Those who wear Miutine glide through life on their own terms. According to the brand, "They may not always arrive on time… But when they do, they certainly stand out." Especially when that unmistakable aura of strawberry, gardenia, and brown sugar signals their presence.

      Shop Miutine Eau de Parfum

      Miu Miu

      Miutine Eau De Parfum

      Similar Fragrances to Try in the Meantime

      Bond No. 9

      Greenwich Village

      Key notes: Cassis, lychee, mandarin, peony, waterlily, patchouli, jasmine petals, ambrox, peach musk, vanilla, oak moss, praline. This fruity, musky gourmand scent reminds me of Miutine, although it features lychee instead of juicy strawberry.

      PHLUR

      Strawberry Letter Eau De Parfum

      Key notes: Strawberry gariguette, cassis leaf, apple blossom. If you're in search of a strawberry fragrance, you can't go wrong with this Phlur offering.

      Ellis Brooklyn