Marc Jacobs Beauty is officially returning—I've tried every product, and here's what you need to know.
This summer has seen numerous notable comebacks—Capri trousers, wedge sandals, Zara Larsson, and more. Yet, nothing has thrilled me as much as the return of Marc Jacobs Beauty. Initially launched in 2013 and discontinued in 2021, the collection was known for its sleek, shiny packaging and effective formulas that beauty editors fondly remember. It was considered one of the top makeup brands available. Now, as Marc Jacobs Beauty makes a 2026 comeback, it has surprised many by embracing a maximalist aesthetic. With playful packaging, vibrant colors, and captivating textures, I don't believe I've ever felt this much excitement over a makeup line before. "This isn't exactly a relaunch; it's a new beauty collection created with a grasp of the brand's legacy," Marc Jacobs shares. "We aimed to take a fresh approach and, in the years following the pandemic, viewed it as a chance to innovate something entirely new."
Featuring seven exciting new products such as bronzer, blush, and lipstick, our choices are plentiful. "Beauty is something you desire rather than require," Jacobs notes. "It's not necessary to present yourself to the world; it provides an opportunity for creativity, self-expression, and enjoyment." I certainly had a great time testing the complete collection, so keep reading for my comprehensive review of Marc Jacobs Beauty.
**The Best Marc Jacobs Beauty Products, Tried & Tested**
1. **Legally Bronze Bronzer**
- **Pros:** Second skin finish, adorable packaging
- **Cons:** Might be too subtle for some (but it's buildable)
- With no foundation or concealer in the line, I started with the Legally Bronze Bronzer after applying my regular base. I couldn’t help but let out an excited squeal upon opening it, as it's arguably the cutest bronzer I've ever encountered. Don’t let the packaging overshadow the effective formula. Designed for a second-skin finish, this bronzer is one of the most natural-looking ones I’ve tried, blending seamlessly to provide a warm, sun-kissed effect. It’s a strong beginning, and this bronzer gets top marks from me.
2. **Joystick Blush Stick**
- **Pros:** Highly pigmented, creamy formula, many fun shades
- **Cons:** Packaging can get a bit messy
- Given my love for blush sticks, I have high standards for testing new ones. I’m delighted to report that the Joystick Blush Stick exceeded my expectations. With ten vibrant shades available, they might seem a bit daring, but you can easily apply a sheer layer for an everyday look. I chose the shade Hot Flush, a lively pink that I anticipate using all summer long. The pigmented formula impressed me instantly, and the creamy consistency allowed me to dab it directly on my cheeks and blend with my fingertips. Thanks to a mix of hydrating ingredients, it also gave my skin a lovely plump effect. And the packaging? Pure joy, as the name implies.
3. **Born Star Cream-to-Powder Eyeshadow**
- **Pros:** Creamy, pigmented formula, fun packaging, a mix of metallic and matte shades available
- **Cons:** It may be beneficial to use an eyeshadow primer for lasting wear
- I was intrigued by the concept of a cream-to-powder eyeshadow, and it lived up to expectations. The velvety formula glides on the lid and provides intense color payoff in one swipe. While there are many striking metallic shades, I opted for On Brand, a matte brown, for a more subtle look. Since acquiring this buttery eyeshadow, it's become hard to use anything else. It’s incredibly blendable, long-lasting (though I use an eyeshadow primer), and the star-shaped packaging adds a fun twist compared to my usual palettes.
4. **Drawn This Way Longwear Eyeliner**
- **Pros:** Numerous fun shades available, creamy formula, pigmented, long-lasting
- **Cons:** I found it slightly challenging to achieve a super sharp wing
- Typically, I lean towards liquid eyeliners, but this creamy, pigmented pencil has won me over. With a range of playful colors from shimmery hot pink to cobalt blue, I opted for a deep brown that matched my eyeshadow. Upon application, I was amazed by its buttery texture, making it easy to glide along the lash line, and the pigmented formula allowed me to complete my eyeliner in one stroke. Surprisingly, this waterproof and fade-resistant eyeliner proved to be very long-wearing. Plus, it's suited for sensitive eyes—Marc has covered all bases.
5. **Flashes Panoramic Volume Mascara**
- **Pros:** Available in black, blue, and brown, buildable volume, smudge-proof finish
- **Cons:** I’d love to see a waterproof version in the future
- Finding the
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Marc Jacobs Beauty is officially returning—I've tried every product, and here's what you need to know.
Directly from an editor.
